3 Surprising Email Subscriber Lifecycle Stats

Posted by Casey Swanton on

For email marketers, the people on the other side of the screen are the ones that will make or break your annual performance goals. Let’s start marketing to them accordingly.

In my last article, I extolled the benefits of an optimized subscriber experience and provided some recommendations and best practice examples that illustrate how to make the most of each stage of the lifecycle. Today, I wanted to follow up with some data points that illustrate the high stakes related to creating a rewarding subscriber experience from day one.

The rest of this article can be viewed on Target Marketing.

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About Casey Swanton

Casey has a healthy fixation with helping marketers realize the potential of their email programs by addressing human needs, building better relationships, and ultimately driving improved results for the business. Her nine years of experience and obsession with evolving the email space helped land her a spot on ExpertSender’s list of “25 Email Geeks to Help You Get Your Geek On.”

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