4 Email Metrics to Monitor This Holiday Season for Deliverability

Posted by Alexandra Braunstein 

For many marketers, a successful holiday season can make or break yearly revenue numbers.  With the season now in full swing, holiday spending is estimated to reach close to $123 billion, up almost 17 percent from 2017, according to eMarketer.

US Holiday Ecommerce Sales 2014-2018

Credit: eMarketer

With so much at stake during the holidays, it’s important for retailers to target subscribers with emails containing enticing, relevant offers that are sure to stand out from their competitors. While we typically monitor monetary metrics during this time frame, such as conversions and revenue, focusing on these metrics alone can cause harm to your email program.

The rest of this post can be viewed on Target Marketing.

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About Alexandra Braunstein

Alexandra has been helping world class brands grow and optimize their email marketing strategies and initiatives for over a decade. As an Email Strategist for Return Path, Alexandra uses her passion for analytical and creative thinking to help marketers refine their email programs, resulting in more emails getting delivered to the inbox, improved subscriber engagement, and increased ROI.

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