5 Things to Get Excited About (in Addition to Mindy) at Connections

Posted by Joy Kohnken on

ExactTarget’s Connections starts next week, and Return Path’s team of email experts will be on hand to answer your toughest email marketing questions. Register here for Connections, and then build your agenda in advance so you don’t miss any of the great sessions, especially ExactTarget’s “3 Perfect Days for the Email Marketer” that includes a breakout session led by our Professional Services email expert, Tonya Mitchell.

At Connections, Return Path will be offering the chance to sit down with with our experts in one of two sessions: Email Expert Express and our popular Coaching Clinic. Seats are limited for our free consultation sessions, so make sure you register now.

In addition to all of the great sessions, we are also giving away prizes to the winners of our “Battle of the Brands” contest. The the top three brands will receive $500, $250, and an $100 prize. Want to participate? Read on to find out more, and we’ll see you at #CNX14!

Email Expert Express (#EmailExpert)

At Connections 2014, we will offer a limited number of 15 minute 1:1 Email Expert Express sessions throughout the four day conference to answer your tools questions, offer tips and tricks, and empower you to use your tools to significantly impact email performance. Sign up today, space is limited and we would love to spend some quality time with you at Connections!

Coaching Clinic (#CoachingClinic)

Insights to Your Customer’s Inbox: What Email Data Can Show You

During the four day Connections 2014 conference, Return Path email optimization experts will introduce you to a world where email data provides valuable insights to your customer’s inbox, and empowers marketers to make smart, impactful decisions that drive ROI. Control your customer’s journey by learning first-hand how to benchmark your email reviewing how your campaigns stack up to competitors and explore the consumer intelligence you can gain through your customer’s inbox.

Key takeaways will include:

  • Return Path consultants will help you understand the most impactful application of reputation, deliverability, and subscriber engagement data to boost your email program performance
  • Learn how data can be used to build stronger customer relationships and drive overall marketing ROI across your entire organization.

Battle of the Brands (#BattleoftheBrands)

The inbox is a battlefield, where do you stack up against the competition?

This year at Connections, Return Path will be hosting a #BattleoftheBrands contest. For this first head to head competition, we will find the brands with the most engaged subscribers. Using Inbox Insight we will measure the ‘delete unopened’ rate from the most recent campaign sent by those who participate. The highest prize is $500, with $250 and $100 for the next two runners up.

To enter, stop by our booth at Connections and sign up. You can see who’s winning during the event by visiting our booth, or checking the leaderboard online. Good luck!

Deliverability: Using Email Data to Build Strategic Customer Journeys

Deliverability is a moving target and managing your email program while flying blind puts marketers at risk for potential failure. The ExactTarget Marketing Cloud and Return Path Email Deliverability Experts will help you navigate the email data landscape. In this session, you will explore how to use best practices built on data insights to effectively manage and execute your email programs.  From sender reputation to inbox placement, discover through a client success story how email data can help you optimize your strategic plans.

  • Time: Wednesday, September 24th, 4:15pm-5:00pm
  • Host: Josie Garcia, Practice Manager, Global Deliverability Services, Salesforce ExactTarget Marketing Cloud
  • Speakers:
    • Anthony Chiulli, Deliverability Consultant, Salesforce ExactTarget Marketing Cloud
    • Tonya Mitchell, Sr. Deliverability Consultant, Return Path
    • Mandy Parisi, Email Marketing Manager, Webroot

The Marketer’s Inbox Tools Hands-On Guide: Strategy, Tools, and Tactics

As a user of Inbox Tools powered by Return Path, you receive email intelligence that positions you for significantly better email performance than your competition. This hands-on training session will walk you through the four Inbox Tools including Inbox Monitor, Reputation Monitor, Inbox Preview and Email Client Monitor.  Examples of what the Return Path Email Experts will help you navigate through the tool set to learn include how to monitor campaign engagement and efficiencies, maintain your reputation and preview your campaigns before deployment.  Experience how you can optimize the tool set you have today and optimize your marketing investments.

  • Time:         Wednesday, September 24th, 1:30pm – 2:30pm
  • Speaker:    Lori Hunter, Deliverability  Account Manager / Channel Manager

Session sold out when you tried to get in?  Here’s your chance to have a 1:1 quick Inbox Tools refresher – sign up for an Email Expert Express session. Hurry space is limited and will fill up.


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