6 Tips for Seasonal Email Senders

Posted by Casey Swanton on

Spring is here. Daffodils are blooming, buds are appearing and hibernating critters are rousing in their dens. What was dormant is now bustling with signs of life. As the days warm, seasonal email senders shudder, kissing the relatively quiet early spring goodbye, bracing for another hectic busy season.

Whether it’s winter holiday, back-to-school or summer season when your mailing calendar switches from lax to max, it’s up to the email marketer to deliver when the pressure is on. Seasonal mailing patterns are a necessary model for some business, but they come with risks. Not only do brands have to reestablish themselves with subscribers and prove value anew, they have to do so with mailbox providers as well.

The rest of this article can be viewed on Target Marketing.


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About Casey Swanton

Casey has a healthy fixation with helping marketers realize the potential of their email programs by addressing human needs, building better relationships, and ultimately driving improved results for the business. Her nine years of experience and obsession with evolving the email space helped land her a spot on ExpertSender’s list of “25 Email Geeks to Help You Get Your Geek On.”

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