A New Hope: Big Data for Marketing

Posted by Kevin Kelleher 

As far back as 1997, the phrase “Big Data” crept into our lexicon and is now second-nature to architects, developers, technologists, and marketers, alike. And although the meaning behind the words differs from context to context, most can conjure at least a lay definition.

Big data is the aggregation and analysis of massive amounts of information in order to better inform decision making. Ultimately, big data creates a collection of big problems. How do we collect data? How do we store it? How do we make sense of it? For marketers, that third question is the most important, and the most vexing. Finally, there is hope.

The rest of this post can be viewed on Target Marketing.


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About Kevin Kelleher

Kevin Kelleher manages Analyst Relations at Return Path. He keeps technology experts informed about all the exciting things Return Path is bringing to market. In his spare time, Kevin enjoys running and fencing. Connect with him at kevin.kelleher@returnpath.com

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