A Seat at the Table: Matt Blumberg Wins the Mal Dunn Leadership Award
I am so pleased to announce that our very own Matt Blumberg has been awarded the Direct Marketing Club of New York’s Mal Dunn Leadership Award. This award was created to recognize outstanding contributions to the direct marketing industry. Past recipients include Lester Wunderman, John Caples, Jonah Gitlitz, Robert Wientzen and Ed Burnett.
We are excited about this award for two reasons. First, we obviously think Matt is pretty smart guy and that the contributions he’s made to email have had a huge impact on the direct marketing industry. But perhaps more importantly, we believe that the DMCNY’s recognition of those contributions signals a change in how interactive marketing is viewed by traditional direct marketers. This trend actually began last year when the award was given to Rosalind Resnick, founder of NetCreations, a company that Return Path acquired in 2004. Clearly email is no longer the red-headed stepchild stuck sitting at the kiddie table. We are all grown-up and being taken seriously by traditional groups that have been advocating for the direct marketing industry for decades.
So congratulations to Matt, but also, congratulations to you! As a savvy email marketer (and you must be, to be reading this blog) your contributions to the industry have gained us all notice with the direct marketing industry’s leaders. Keep up the good work. We know Matt will.
Matt will receive his award at the club’s luncheon September 6th at the Yale Club in New York City. If you are interested in attending send an email to email@example.com.
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About Anita Absey
Anita Absey, General Manager of Consumer Insight, joined Return Path in 2003 with extensive experience helping marketers create profitable and engaging email programs. Anita has held several executive positions at Return Path, leading both the Global Sales and Global Services teams during her tenure. She now leads the Consumer Insight business where she focuses on using the power of consumer preferences and buying data to help marketers and brands make informed decisions about engaging with customers. A veteran of the database and digital marketing industry and a self-proclaimed “data junkie,” she helps some of the world’s smartest marketers successfully integrate data and technology into their customer acquisition and customer relationship management programs. She is an active member of the Direct Marketing Association, having served as the Chair of the Ethics Operating Committee and as co-Chair of the Email Experience Council. Prior to Return Path Anita spent much of her career at Acxiom and Abacus Direct (acquired by Doubleclick). She holds a BA in Economics from Fordham University.