Aberdeen Wants Feedback from Marketing Technorati. That’s You.
We’re drowning in marketing data. All of us. And for the most part, that’s good news—but it comes with some challenges that email marketers know better than anyone. Our friends at Aberdeen Group are conducting a survey to explore how marketers are managing the proliferation of customer data—specifically in lead generation and marketing automation practices where email plays a core role. They’ve asked for help from expert user groups that can articulate the pain points and the solutions that shape successful marketing programs. That’s essentially the Return Path community. If you have a few moments, please take the survey and share your experience. You’ll get a complimentary copy of Aberdeen’s analysis, and you’ll help tell the story of how marketers are using technology to build real customer relationships.