Do You Have Access to the Right Metrics? [New Research]

Posted by Patty Atwater on

Today’s marketers need to create an engaging email program, not only to entice subscribers to read their emails—and hopefully convert—but because a lack of read emails could lead to decreased deliverability.

While most marketers track metrics like open rates and click-through rates, mailbox providers actually use a different set of data to measure how their users (your subscribers) are interacting with your messages. Mailbox providers then analyze this data and factor it into their inbox placement decisions

In the 2018 Hidden Metrics of Email Deliverability, we uncover these “hidden” metrics, including:

  • A detailed overview of the hidden metrics and how they are calculated
  • The effects each metric has on your email program
  • Industry-specific rates by quarter for each metric
  • Year over year comparison for each industry in each metric

Read the report and discover the hidden metrics that could be affecting your program.


Popular this Month

 Featured Image

Video in Email: Is It Right For Your Business? (Part 1)

Video in email is nothing new. Marketers have been using some form of video...

Read More

 Featured Image

[New Research] Are These Hidden Metrics Harming Your Deliverability?

Reaching the inbox is not as simple as hitting send. Once a message is...

Read More

 Featured Image

What Job Is Your Subscriber Hiring Your Email To Do?

Over the last 16 years, I’ve worked as a product manager, run product...

Read More

Author Image

About Patty Atwater

Patty Atwater is the Content Marketing Manager at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to new places, hanging out with friends, and continuing her mission to find the best guacamole in NYC. Connect with her on LinkedIn.

Author Archive

CTA Image

Stay up to date

Enter your name and email address below to subscribe to our mailing list.

Your browser is out of date.
For a better Return Path experience, click a link below to get the latest version.