Do You Have Access to the Right Metrics? [New Research]

Posted by Patty Atwater on

Today’s marketers need to create an engaging email program, not only to entice subscribers to read their emails—and hopefully convert—but because a lack of read emails could lead to decreased deliverability.

While most marketers track metrics like open rates and click-through rates, mailbox providers actually use a different set of data to measure how their users (your subscribers) are interacting with your messages. Mailbox providers then analyze this data and factor it into their inbox placement decisions

In the 2018 Hidden Metrics of Email Deliverability, we uncover these “hidden” metrics, including:

  • A detailed overview of the hidden metrics and how they are calculated
  • The effects each metric has on your email program
  • Industry-specific rates by quarter for each metric
  • Year over year comparison for each industry in each metric

Read the report and discover the hidden metrics that could be affecting your program.

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About Patty Atwater

Patty Atwater is the Content Marketing Manager at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to new places, hanging out with friends, and continuing her mission to find the best guacamole in NYC. Connect with her on LinkedIn.

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