An Email Study Compendium
While the title sounds a bit like an existential crisis, Mark Brownlow’s “Why do email marketing” is a must-read post for anyone involved with email today. It is stuffed with stats from every recent study conducted on email. Need a couple killer data slides for that big marketing plan presentation? You’ll find everything you could want and more all on this one page. There’s also links to case studies. Definitely worthy of bookmarking for easy reference all year long …
About Anita Absey
Anita Absey, General Manager of Consumer Insight, joined Return Path in 2003 with extensive experience helping marketers create profitable and engaging email programs. Anita has held several executive positions at Return Path, leading both the Global Sales and Global Services teams during her tenure. She now leads the Consumer Insight business where she focuses on using the power of consumer preferences and buying data to help marketers and brands make informed decisions about engaging with customers. A veteran of the database and digital marketing industry and a self-proclaimed “data junkie,” she helps some of the world’s smartest marketers successfully integrate data and technology into their customer acquisition and customer relationship management programs. She is an active member of the Direct Marketing Association, having served as the Chair of the Ethics Operating Committee and as co-Chair of the Email Experience Council. Prior to Return Path Anita spent much of her career at Acxiom and Abacus Direct (acquired by Doubleclick). She holds a BA in Economics from Fordham University.