Bonnie Malone, Author at Return Path

Email Sender Reputation: Decoded

As Benjamin Franklin once said, “It takes many good deeds to build a good...

Email Deliverability, in Plain English

Being an email marketer requires quite a vocabulary. MBP, IPR, filters,...

Understanding Subscriber Engagement: Opens vs. Reads

Over the last few years, we’ve seen a shift in the email deliverability...

The 3 Best Triggered Email Messages to Send

Big data, hyper-personalization and triggered messages have all gotten a...

Subject Line Testing in 3 Easy Steps

Subject line testing is one of those things that’s always on the “to...

Metrics That Matter: Email Benchmarks for 2018

Last month, I shared a collection of retail industry benchmarks to help...

3 Quick Deliverability Tips Ahead of the Holiday Rush

Holiday spending online is projected to grow more than 15 percent during the...

Do You Still Believe These ‘Old Wives’ Tales’ About Email?

“Don’t make that face — it will freeze that way!” “Walking under a...

Emojis: A New Tool to Help Marketers Win the Inbox

At last count, there are 2,666 emojis, and billions of them are sent every...

Mistakes: Happenstance or Enemy Action?

Mistakes happen. On a daily basis, everyone makes mistakes. Sometimes...

Retailer or Spammer? You Decide

Email deliverability is hard. It’s hard for retailers trying to get...

Relationships Are Hot; Acquisition is Not

Acquisition (n.) the act of gaining possession; the purchase of one business...

Posts by: Bonnie Malone

Email Sender Reputation: Decoded

Email Deliverability, in Plain English

Understanding Subscriber Engagement: Opens vs. Reads

The 3 Best Triggered Email Messages to Send

Subject Line Testing in 3 Easy Steps

Metrics That Matter: Email Benchmarks for 2018

3 Quick Deliverability Tips Ahead of the Holiday Rush

Do You Still Believe These ‘Old Wives’ Tales’ About Email?

Emojis: A New Tool to Help Marketers Win the Inbox

Mistakes: Happenstance or Enemy Action?

Retailer or Spammer? You Decide

Relationships Are Hot; Acquisition is Not

Popular Posts

Video in Email: Is It Right For Your Business? (Part 1)

The Intelligent Email Gathering

Ask the Experts Gmail Webinar Q&A Continued

Posts by: Bonnie Malone

Email Sender Reputation: Decoded

Email Deliverability, in Plain English

Understanding Subscriber Engagement: Opens vs. Reads

The 3 Best Triggered Email Messages to Send

Subject Line Testing in 3 Easy Steps

Metrics That Matter: Email Benchmarks for 2018

3 Quick Deliverability Tips Ahead of the Holiday Rush

Do You Still Believe These ‘Old Wives’ Tales’ About Email?

Emojis: A New Tool to Help Marketers Win the Inbox

Mistakes: Happenstance or Enemy Action?

Retailer or Spammer? You Decide

Relationships Are Hot; Acquisition is Not

Popular Posts

Video in Email: Is It Right For Your Business? (Part 1)

The Intelligent Email Gathering

Ask the Experts Gmail Webinar Q&A Continued

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