November 2, 2018
In my last post, “Merry Email Christmas in 3… 2… 1…,” I reviewed...
September 27, 2018
Ready for Christmas? No, I’m not kidding. The holidays may be a few months...
June 25, 2018
As Benjamin Franklin once said, “It takes many good deeds to build a good...
May 23, 2018
Being an email marketer requires quite a vocabulary. MBP, IPR, filters,...
May 2, 2018
Over the last few years, we’ve seen a shift in the email deliverability...
April 2, 2018
Big data, hyper-personalization and triggered messages have all gotten a...
February 15, 2018
Subject line testing is one of those things that’s always on the “to...
January 29, 2018
Last month, I shared a collection of retail industry benchmarks to help...
November 15, 2017
Holiday spending online is projected to grow more than 15 percent during the...
October 18, 2017
“Don’t make that face — it will freeze that way!” “Walking under a...
October 9, 2017
At last count, there are 2,666 emojis, and billions of them are sent every...
August 3, 2017
Mistakes happen. On a daily basis, everyone makes mistakes. Sometimes...
February 23, 2017
Video in email is nothing new. Marketers have been using some form of video...
March 8, 2017
The best day in email in 2017 is coming up this month. You don’t want to...
March 7, 2017
We are really happy with the turnout for the Ask the Experts: All About...
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