Posts by: Bonnie Malone

 A Merry Email Christmas in 3… 2… 1…

A Merry Email Christmas in 3… 2… 1…

Ready for Christmas? No, I’m not kidding. The holidays may be a few months...

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 Email Sender Reputation: Decoded

Email Sender Reputation: Decoded

As Benjamin Franklin once said, “It takes many good deeds to build a good...

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 Email Deliverability, in Plain English

Email Deliverability, in Plain English

Being an email marketer requires quite a vocabulary. MBP, IPR, filters,...

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 Understanding Subscriber Engagement: Opens vs. Reads

Understanding Subscriber Engagement: Opens vs. Reads

Over the last few years, we’ve seen a shift in the email deliverability...

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 The 3 Best Triggered Email Messages to Send

The 3 Best Triggered Email Messages to Send

Big data, hyper-personalization and triggered messages have all gotten a...

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 Subject Line Testing in 3 Easy Steps

Subject Line Testing in 3 Easy Steps

Subject line testing is one of those things that’s always on the “to...

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 Metrics That Matter: Email Benchmarks for 2018

Metrics That Matter: Email Benchmarks for 2018

Last month, I shared a collection of retail industry benchmarks to help...

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 3 Quick Deliverability Tips Ahead of the Holiday Rush

3 Quick Deliverability Tips Ahead of the Holiday Rush

Holiday spending online is projected to grow more than 15 percent during the...

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 Do You Still Believe These ‘Old Wives’ Tales’ About Email?

Do You Still Believe These ‘Old Wives’ Tales’ About Email?

“Don’t make that face — it will freeze that way!” “Walking under a...

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 Emojis: A New Tool to Help Marketers Win the Inbox

Emojis: A New Tool to Help Marketers Win the Inbox

At last count, there are 2,666 emojis, and billions of them are sent every...

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 Mistakes: Happenstance or Enemy Action?

Mistakes: Happenstance or Enemy Action?

Mistakes happen. On a daily basis, everyone makes mistakes. Sometimes...

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 Retailer or Spammer? You Decide

Retailer or Spammer? You Decide

Email deliverability is hard. It’s hard for retailers trying to get...

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Popular Posts

 Video in Email: Is It Right For Your Business? (Part 1)

Video in Email: Is It Right For Your Business? (Part 1)

Video in email is nothing new. Marketers have been using some form of video...

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 The Intelligent Email Gathering

The Intelligent Email Gathering

The best day in email in 2017 is coming up this month. You don’t want to...

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 Ask the Experts Gmail Webinar Q&A Continued

Ask the Experts Gmail Webinar Q&A Continued

We are really happy with the turnout for the Ask the Experts: All About...

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