Posts by: Bonnie Malone

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Email Deliverability, in Plain English

Being an email marketer requires quite a vocabulary. MBP, IPR, filters,...

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Understanding Subscriber Engagement: Opens vs. Reads

Over the last few years, we’ve seen a shift in the email deliverability...

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The 3 Best Triggered Email Messages to Send

Big data, hyper-personalization and triggered messages have all gotten a...

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Subject Line Testing in 3 Easy Steps

Subject line testing is one of those things that’s always on the “to...

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Metrics That Matter: Email Benchmarks for 2018

Last month, I shared a collection of retail industry benchmarks to help...

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3 Quick Deliverability Tips Ahead of the Holiday Rush

Holiday spending online is projected to grow more than 15 percent during the...

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Do You Still Believe These ‘Old Wives’ Tales’ About Email?

“Don’t make that face — it will freeze that way!” “Walking under a...

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Emojis: A New Tool to Help Marketers Win the Inbox

At last count, there are 2,666 emojis, and billions of them are sent every...

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Mistakes: Happenstance or Enemy Action?

Mistakes happen. On a daily basis, everyone makes mistakes. Sometimes...

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Retailer or Spammer? You Decide

Email deliverability is hard. It’s hard for retailers trying to get...

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Relationships Are Hot; Acquisition is Not

Acquisition (n.) the act of gaining possession; the purchase of one business...

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3 Tips for Reaching the Mobile Consumer

Email opens on mobile have grown 133 percent over the past five years. In...

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10 Tips on How to Identify a Phishing or Spoofing Email

Phishing attacks are more rampant than ever before, rising by more than 162...

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Build Your DMARC Record in 15 Minutes

Implementing DMARC (Domain-based Message Authentication Reporting and...

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How to Explain DMARC in Plain English

DMARC (Domain-based Message Authentication, Reporting & Conformance) is...

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