Posts by: Bonnie Malone

 Post Image

Email Sender Reputation: Decoded

As Benjamin Franklin once said, “It takes many good deeds to build a good...

Read More

 Post Image

Email Deliverability, in Plain English

Being an email marketer requires quite a vocabulary. MBP, IPR, filters,...

Read More

 Post Image

Understanding Subscriber Engagement: Opens vs. Reads

Over the last few years, we’ve seen a shift in the email deliverability...

Read More

 Post Image

The 3 Best Triggered Email Messages to Send

Big data, hyper-personalization and triggered messages have all gotten a...

Read More

 Post Image

Subject Line Testing in 3 Easy Steps

Subject line testing is one of those things that’s always on the “to...

Read More

 Post Image

Metrics That Matter: Email Benchmarks for 2018

Last month, I shared a collection of retail industry benchmarks to help...

Read More

 Post Image

3 Quick Deliverability Tips Ahead of the Holiday Rush

Holiday spending online is projected to grow more than 15 percent during the...

Read More

 Post Image

Do You Still Believe These ‘Old Wives’ Tales’ About Email?

“Don’t make that face — it will freeze that way!” “Walking under a...

Read More

 Post Image

Emojis: A New Tool to Help Marketers Win the Inbox

At last count, there are 2,666 emojis, and billions of them are sent every...

Read More

 Post Image

Mistakes: Happenstance or Enemy Action?

Mistakes happen. On a daily basis, everyone makes mistakes. Sometimes...

Read More

 Post Image

Retailer or Spammer? You Decide

Email deliverability is hard. It’s hard for retailers trying to get...

Read More

 Post Image

Relationships Are Hot; Acquisition is Not

Acquisition (n.) the act of gaining possession; the purchase of one business...

Read More

Popular Posts

 Popular Post

Video in Email: Is It Right For Your Business? (Part 1)

Video in email is nothing new. Marketers have been using some form of video...

Read More

 Popular Post

The Intelligent Email Gathering

The best day in email in 2017 is coming up this month. You don’t want to...

Read More

 Popular Post

Ask the Experts Gmail Webinar Q&A Continued

We are really happy with the turnout for the Ask the Experts: All About...

Read More

CTA Image

Stay up to date

Enter your name and email address below to subscribe to our mailing list.

Your browser is out of date.
For a better Return Path experience, click a link below to get the latest version.