Posts by: David Toushek

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Can a Bad Email Program Lose an Election?

Two months ago the New Democratic Party of Canada (NDP) was at the top of...

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More Metrics That May Lead You Astray

A few weeks ago I wrote an article talking about how marketers need to stop...

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The One Metric Every Email Marketer Needs to Stop Measuring

Successful marketers know the right metrics that are critical for success....

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10 Tips on How to Identify a Phishing or Spoofing Email

Phishing attacks are more rampant than ever before, rising by more than 162...

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Build Your DMARC Record in 15 Minutes

Implementing DMARC (Domain-based Message Authentication Reporting and...

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How to Explain DMARC in Plain English

DMARC (Domain-based Message Authentication, Reporting & Conformance) is...

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