Posts by: David Toushek

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Can a Bad Email Program Lose an Election?

Two months ago the New Democratic Party of Canada (NDP) was at the top of...

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More Metrics That May Lead You Astray

A few weeks ago I wrote an article talking about how marketers need to stop...

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The One Metric Every Email Marketer Needs to Stop Measuring

Successful marketers know the right metrics that are critical for success....

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Video in Email: Is It Right For Your Business? (Part 1)

Video in email is nothing new. Marketers have been using some form of video...

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The Intelligent Email Gathering

The best day in email in 2017 is coming up this month. You don’t want to...

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Ask the Experts Gmail Webinar Q&A Continued

We are really happy with the turnout for the Ask the Experts: All About...

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