Posts by: Gabriel Gastaud

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How Can Emotions Influence Email Readers?

Consumer journeys are fragmented into hundreds of micro-moments. Every touch...

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How Inactive Subscribers Affect Deliverability

According to our Frequency Matters report, only 24 percent of email lists...

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Return Path Helps Vente-privee Maintain Deliverability During Email Migration

Flash sales have introduced an alternative way to purchase luxury goods...

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The Email Marketing Metrics for Decision Making

The daily work devoted to email marketing programs involves a lot of people...

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10 Tips on How to Identify a Phishing or Spoofing Email

Phishing attacks are more rampant than ever before, rising by more than 162...

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Build Your DMARC Record in 15 Minutes

Implementing DMARC (Domain-based Message Authentication Reporting and...

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How to Explain DMARC in Plain English

DMARC (Domain-based Message Authentication, Reporting & Conformance) is...

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