Posts by: John Pollard

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Check out the Return Path Help Center!

Did you know there is a place you can get in-depth insights on how to solve...

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Dear ESPs: Your Customers are Talking—Are You Listening?

Email Service Providers face a growing number of challenges every year....

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How to Choose an Email Service Provider

As the worldwide leader in deliverability, Return Path is well positioned as...

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Video in Email: Best Practices

Several weeks ago, I wrote a 2-part blog series on using video in your email...

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The Evolution of Deliverability and Email Optimization Through Automation

I read a great article over at Litmus recently about automating your email...

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Video in Email: Plan For Success (Part 2)

In the first part of this two-part blog series, I provided some discussion...

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Video in Email: Is It Right For Your Business? (Part 1)

Video in email is nothing new. Marketers have been using some form of video...

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Focus on the Fundamentals

“In the end, it’s extra effort that separates a winner from second...

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Use Email for Building Customer Relationships

For marketers, keeping customers engaged with their email program and brand...

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7 Reasons to Encourage Subscribers to Reply to Your Emails

Mailbox providers are increasingly measuring the levels of engagement that...

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Improve Customer Service Using Reminder Emails

In today’s competitive business environment you need to take every...

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The “Internet of Things” to Increase Reliance on Domain Based Reputation

Just like “Big Data”, the “Internet of Things” is quickly becoming...

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Popular Posts

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10 Tips on How to Identify a Phishing or Spoofing Email

Phishing attacks are more rampant than ever before, rising by more than 162...

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Build Your DMARC Record in 15 Minutes

Implementing DMARC (Domain-based Message Authentication Reporting and...

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How to Explain DMARC in Plain English

DMARC (Domain-based Message Authentication, Reporting & Conformance) is...

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