Posts by: Joanna Roberts

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Consumer Network Panel Data: Just the Facts

Since 2012, Return Path has differentiated itself in the email industry by...

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Understanding the Importance of Email List Quality

According to our 2016 Email List Strategy report, 71% of marketing...

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OMG—A Deer! Why You Need Both Seed and Panel Data for Deliverability

One thing that makes Return Path unique in the email industry is not only...

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Southwest Airlines Relies on Return Path Certification to Connect with Customers

We recently co-hosted a webinar with Southwest Airlines during which we...

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Certification: The Truth, The Whole Truth, and Nothing But The Truth

At Return Path, we take pride in our Certification program. Over the past 10...

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Why is Domain Reputation Important?

Last week, Return Path announced the release of Domain Certification as...

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Something for Everyone: Announcing our New Email Optimization Products

While not new to Return Path, I am still fairly new to the Product Marketing...

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Poor Deliverability Cause #5: Lack of Email Authentication

This is part six of our six-part blog series addressing the top five most...

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Poor Deliverability Cause #4: Poor List Quality

This is part five of our six-part blog series addressing the top five common...

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Poor Deliverability Cause #3: Being Blacklisted

This is part four of our six-part blog series addressing the top five common...

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Poor Deliverability Cause #2: High Complaint Rates

This is part three of our six-part blog series addressing the top five...

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Poor Deliverability Cause #1: Negative Sender Reputation

This is part two of our six-part blog series addressing the top five common...

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Popular Posts

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10 Tips on How to Identify a Phishing or Spoofing Email

Phishing attacks are more rampant than ever before, rising by more than 162...

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Build Your DMARC Record in 15 Minutes

Implementing DMARC (Domain-based Message Authentication Reporting and...

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How to Explain DMARC in Plain English

DMARC (Domain-based Message Authentication, Reporting & Conformance) is...

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