Posts by: Laura Christensen

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Surprising Facts About the Emails You’re Sending  

Abandoned cart emails, welcome emails and newsletters are among some of the...

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Customized Action Plan Helps Company Increase Gmail Inbox Placement by 45 Percent

What can you do when the email channel is critical to the success of your...

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What Nonprofit Marketers Need to Succeed [New Report]

Nonprofit organizations have two primary goals: to raise funds and mobilize...

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The Truth About Email Marketing [New Research]

It’s inevitable. If you’re keeping up with industry news, you will come...

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Dynamic Content: It’s Time to Take it Personally

Personalizing the customer experience is a critical component of most...

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Where, When, and How Subscribers Are Interacting with Email

The ever-changing email landscape makes it more important than ever to...

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Data-Driven Marketing: Are We There Yet?

Marketers now have access to more customer data than ever before.  So why...

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Is Your Email List Strategy Holding You Back?

Email is more profitable than ever. Not only does the email channel...

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Email Strategies: What’s Hot, What’s Not

There’s a new email marketing tactic or strategy popping up every day. For...

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Technology is Changing, Is Your Marketing Strategy?

Technology is changing at a rapid pace, and it’s critical that we keep up....

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What’s Next for Email Marketing?

As marketers, it’s not enough for us to stay on top of things. In order to...

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The Best Halloween Email I Ever Received

Halloween 2016 is shaping up to be anything but scary for retailers.  The...

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Popular Posts

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10 Tips on How to Identify a Phishing or Spoofing Email

Phishing attacks are more rampant than ever before, rising by more than 162...

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Build Your DMARC Record in 15 Minutes

Implementing DMARC (Domain-based Message Authentication Reporting and...

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How to Explain DMARC in Plain English

DMARC (Domain-based Message Authentication, Reporting & Conformance) is...

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