Posts by: Tom Sather

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5 Key Insights from the State of Email Marketing Report

Email marketing remains one of the most effective digital marketing tactics...

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The State of Email Marketing: How Do You Compare? New Webinar and Research!

According to recent research, only six percent of marketers report they are...

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Gmail Testing “Top Picks”, Expiration Warning for Promotional Emails

Gmail appears to be testing new ways to display promotional emails....

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Gmail Wants to AMP-lify Email Marketing

Many of our readers probably noticed the announcement that Google is...

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Microsoft ‘Moves’ to Make Reporting Junk Email Easier

Microsoft recently changed how they calculate complaint rates from their...

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Gmail, Yahoo Make Unsubscribing Smarter

Consumers who overindulged in online shopping this year may have some...

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Poor List Hygiene? Email List Validation Services Can Help

Email is one of the most prolific and effective forms of marketing. However,...

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Read(y) or Not: Let the Email Olympic Games Begin!

As the world’s greatest athletes meet in Rio de Janeiro to compete for the...

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Feeling Ignored? Your ‘Deleted Before Reading’ Rate Might Be the Problem

No one likes when their hard work is ignored, especially after you’ve...

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How Sender Reputation Helps Retailers Reach Customers and Stand Out From the Competition

Today’s consumers have more buying options than ever before, and thanks to...

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Missing Metrics: Your Questions Answered

For our recent webinar The Hidden Metrics of Deliverability, I discussed...

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Want Better Visibility Into Campaign Performance? Look at Read Rate

For email marketers in the retail industry, developing a strong relationship...

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Video in Email: Is It Right For Your Business? (Part 1)

Video in email is nothing new. Marketers have been using some form of video...

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The Intelligent Email Gathering

The best day in email in 2017 is coming up this month. You don’t want to...

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Ask the Experts Gmail Webinar Q&A Continued

We are really happy with the turnout for the Ask the Experts: All About...

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