Posts by: Tom Sather

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Gmail Testing “Top Picks”, Expiration Warning for Promotional Emails

Gmail appears to be testing new ways to display promotional emails....

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Gmail Wants to AMP-lify Email Marketing

Many of our readers probably noticed the announcement that Google is...

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Microsoft ‘Moves’ to Make Reporting Junk Email Easier

Microsoft recently changed how they calculate complaint rates from their...

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Gmail, Yahoo Make Unsubscribing Smarter

Consumers who overindulged in online shopping this year may have some...

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Poor List Hygiene? Email List Validation Services Can Help

Email is one of the most prolific and effective forms of marketing. However,...

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Read(y) or Not: Let the Email Olympic Games Begin!

As the world’s greatest athletes meet in Rio de Janeiro to compete for the...

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Feeling Ignored? Your ‘Deleted Before Reading’ Rate Might Be the Problem

No one likes when their hard work is ignored, especially after you’ve...

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How Sender Reputation Helps Retailers Reach Customers and Stand Out From the Competition

Today’s consumers have more buying options than ever before, and thanks to...

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Missing Metrics: Your Questions Answered

For our recent webinar The Hidden Metrics of Deliverability, I discussed...

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Want Better Visibility Into Campaign Performance? Look at Read Rate

For email marketers in the retail industry, developing a strong relationship...

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[Webinar] 50 Ways to Grow Your Email List

Building an extensive and engaged list is a challenge for...

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Why Planning Your Email Campaign is Like Throwing a Party

Do your email subscribers want to come to your party? Hosting an event is a...

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10 Tips on How to Identify a Phishing or Spoofing Email

Phishing attacks are more rampant than ever before, rising by more than 162...

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Build Your DMARC Record in 15 Minutes

Implementing DMARC (Domain-based Message Authentication Reporting and...

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How to Explain DMARC in Plain English

DMARC (Domain-based Message Authentication, Reporting & Conformance) is...

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