Back to School: A Look at the Nation’s Top Marketing Program

Posted by Kevin Kelleher 

For parents with children in grades K-12, back to school means lightening the wallet. The National Retail Federation is already predicting 2016 to be one of the most expensive back-to-school shopping seasons in the last 10 years (second only to 2012). The average family is expected to spend $673.57 on apparel, supplies, and electronics. This represents a seven percent increase from 2015, despite sluggish overall growth in the US economy. Still, 700 bucks pales in comparison to what others face during back-to-school season: college tuition.

But to those who choose to pursue higher education in business and marketing, despair not! While tuition rates have skyrocketed in recent years, there are still programs that offer top tier education with healthy job placement and salary figures to boot. Marketing graduates and those looking for a career change alike can find value for their many dollars. US News and World Report recently pointed to Northwestern’s Kellogg School of Management as the nation’s top educational institution for aspiring marketers.

The rest of this post can be read on Target Marketing.

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About Kevin Kelleher

Kevin Kelleher manages Analyst Relations at Return Path. He keeps technology experts informed about all the exciting things Return Path is bringing to market. In his spare time, Kevin enjoys running and fencing. Connect with him at

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