Are Your Subscribers Traveling First Class, or Stuck in Coach?

Recently, I had the good luck of traveling with a road-warrior colleague. Just before boarding our flight, my colleague generously allowed me to enjoy the benefit of his hard-earned loyalty status with the airline. Yes, much to my surprise and delight, he upgraded us both to first class. At first, it was a bit awkward, as I am well-trained in the coach way of life (tray tables up, no legroom,... Continue »

What I Learned at #eec15: Engagement, Engagement, Engagement

There has already been a lot of industry chatter following last week’s eec Conference in Miami, primarily due to the fascinating final keynote session featuring 4 big mailbox providers (see this post from Message Systems).  But, I’ll get to that in a minute…. The 2-day whirlwind event kicked off with the dynamic Guy Kawasaki, to a standing-room-only crowd.  He talked about being “engaged” and... Continue »

Mario and Luigi: The Ultimate Subscriber Experience

My kids are obsessed with video games.  Specifically, Super Mario Brothers.  And as much as I hate to admit it, I get caught up in it, too.  Mario and Luigi have been around since I was a kid playing on the original Nintendo gaming console, so it’s fun to channel my inner-child and attempt to beat the level before my own kids do.  Recently, when I was battling for power-ups and gold coins, I... Continue »

What happens after the Welcome? New study provides insight.

In our newest research study, The Email Subscriber Experience 2008-2013, several practices were re-evaluated from a previous study published in 2008.  One of those practices was the welcome message.  In the original study, it was found that 60% of marketers failed to send a welcome message to new subscribers.  In 2013, however, only 20% of marketers lacked a welcome message as part of their email... Continue »

14 Ways to Make Your Email More Social

It wasn’t that long ago that social media was brand new – adopted by mostly college kids and self-proclaimed geeks - sites like Facebook and MySpace were unventured territory for marketers.  But, at the time, this new communication channel had captured the attention of the business world and companies everywhere were focused on leveraging this new channel for the benefit of their bottom line. ... Continue »