Marketers Should Protect The Customer Journey

Today marketers can map the customer journey with an increasing amount of data and tools. But when they deliver that experience, they forget one fundamental thing: customer trust. If the predictions ring true, 2015 is the Year of the Customer. Thanks to an increasing amount of data and tools, marketers can map the customer journey like never before, and make better decisions to truly deliver a... Continue »

What Gmail, Yahoo!, AOL, and Hotmail Have in Common with the NSA

The National Security Administration and mailbox providers share a common charter to protect their installed customer base from outside, unwanted threats. What’s more interesting, is that their means of doing so are not hugely dissimilar. The NSA relies on a science called signals intelligence. Basically, this is a method of gathering and analyzing aggregate signals, including communication and... Continue »

Return Path Helps Retail Giant Cut Suspicious Email by 99%

The retail/service industry was the most-targeted by phishing attacks in the fourth quarter of 2014, according to APWG, with payment services close behind.   Implementing a DMARC (Domain-based Message Authentication, Reporting & Conformance) record can be a game-changing step for these heavily attacked retail companies, as this story from a large US retailer Return Path client proves.   In 2014,... Continue »

Is Less More? New Study Provides Insight Around Sending Frequency

Send frequency is a topic that inspires heated debate among email marketers. Finding the right balance is an ongoing challenge—send too many emails and you risk annoying your subscribers; send too few and you'll miss out on valuable opportunities. In our latest study Frequency Matters: The keys to optimizing email send frequency, we evaluated the effect of email frequency on your email program.... Continue »