Our New Innovation Playground - Labs

At Return Path, we’re fascinated by how to use new data sources to help our clients solve their biggest email marketing problems.   To get feedback on our latest attempts to solve client problems, we created Email Optimization Labs. Labs will introduce applications  that make it easy to use email data for better decision making.  You’ll be able to test drive these apps, get immediate guidance to... Continue »

Fifteen Years is a Long Time to Fly the Same Flag

  Show me a logo that stood for a business for fifteen years and I’ll show you a great company. I’m proud to call Return Path a great company, of course, and I couldn’t be more proud of the way our logo represented us since 2000. Return Path has evolved and grown in ways we couldn’t imagine back then, but always under the same flag.   Today for the first time in our history we’re flying a new... Continue »

How Estee Lauder Encourages Brand Loyalty by Recognizing Chinese New Year

Happy Chinese New Year! The Year of the Ram (Sheep or Goat) celebration begins on February 19, 2015. According to Doris Ingber's predictions (feng shui expert), the fashion, food, and publication industries will be financially strong this year, while real estate and insurance businesses will be stable. However, banking, technology (hardware), automobile manufacturing, and entrepreneurs will have... Continue »

4 events in 4 days (what you don't want to miss at #EmailSherpa)

Return Path is gearing up for MarketingSherpa’s Email Summit next week. This year Return Path will be participating throughout the conference by hosting coaching clinics and roundtables, holding our ongoing Battle of the Brands contest, and presenting a special solutions showcase. Coaching Clinics John Pollard our Sr. Deliverability Consultant for Professional Services will be hosting two Coaching... Continue »

What I Learned at #eec15: Engagement, Engagement, Engagement

There has already been a lot of industry chatter following last week’s eec Conference in Miami, primarily due to the fascinating final keynote session featuring 4 big mailbox providers (see this post from Message Systems).  But, I’ll get to that in a minute…. The 2-day whirlwind event kicked off with the dynamic Guy Kawasaki, to a standing-room-only crowd.  He talked about being “engaged” and... Continue »