Father of Spam, Mother of Invention: How Much Has Email Changed in 37 Years?

When Gary Thuerk sent the first bulk electronic mail promotion to about 400 people nearly 37 years ago to this day, it caused a firestorm of controversy, and to this date he is referred to as the “Father of Spam.” The message was unsolicited, and sent in bulk to a group of researchers and admins. In Thuerk’s defense, there was little opportunity to receive permission digitally back then. The world... Continue »

Return Path's Guide to Spam Filters - An Excerpt

“People spend entire lifetimes trying to avoid the things that have already happened.” —S. Hartmann There are countless articles on the web entitled “How to Avoid Spam Filters.” A quick Google search results in at least ten pages of links to editorials and “how-to” guides meant to steer email marketers away from the spam folder and into the inbox with advice like, “Don’t use cheesy subject... Continue »

Email & the UK Election: Are Voters Engaging?

In the first part of my series on Email & the UK Election, we looked at the deliverability challenges faced by political party email programs. Factors such as sign-up processes, sender reputation, and authentication practices, all influence delivery rates, and we saw which programs are achieving best placement. We also calculated the real financial impact to the parties of poor deliverability... Continue »

Email & the UK Election: The Good, the Bad, & the Undelivered!

The UK general election is imminent, so it’s a great opportunity for us to have a look at how the main political parties are using the email channel. Over the next week, we’ll consider: What are they sending, and are they getting delivered? How are subscribers engaging with their emails? Are they showing signs of fatigue yet? What can we learn about supporter profiles from other programs they also... Continue »

Spring is a Wonderful Time of Year

Spring is a wonderful time of year. Winter clothes are put away, baby birds are singing, flowers are blooming, and people are cleaning house. Maybe you’ve heard the term, spring cleaning? It’s an annual tradition of cleaning house from top to bottom that usually takes place during the first days of spring, hence the name. It’s also used often in business; for example, you’ll see the term spring... Continue »