Marketers Should Protect The Customer Journey

Today marketers can map the customer journey with an increasing amount of data and tools. But when they deliver that experience, they forget one fundamental thing: customer trust. If the predictions ring true, 2015 is the Year of the Customer. Thanks to an increasing amount of data and tools, marketers can map the customer journey like never before, and make better decisions to truly deliver a... Continue »

Focus on the Fundamentals

“In the end, it’s extra effort that separates a winner from second place. But winning takes a lot more that, too. It starts with complete command of the fundamentals. Then it takes desire, determination, discipline, and self-sacrifice. And finally, it takes a great deal of love, fairness, and respect for your fellow man. Put all these together, and even if you don’t win, how can you lose?” — Jesse... Continue »

Email Space Monkeys: Use Seed Data to Test Your Campaign before Hitting "Send"

If you’re anything like me, you might think of an email campaign as a space ship… Okay, maybe that’s just me. As we all know, just like rockets and other spacecraft, some email campaigns might fly through the metaphorical heavens while others may never get off the ground. As legendary aerospace engineer Burt Rutan, the brains behind Voyager, once said, “Testing leads to failure, and failure leads... Continue »

List Validation Service FAQs

List validation services are a hot topic among many senders recently. But aside from the information on each service’s individual site, it can be hard to find basic education on their function and purpose. Before you buy a list validation service, read through these FAQs to gain a better understanding of how and why a validation service might benefit your email program. What is a list validation... Continue »

Why You Should Stop Using a Shared IP Address

From the time we’re little kids, we are taught to share. We share our gum, we share rides, we share an umbrella in the rain. But for an email marketer, there are times when you shouldn’t share—especially when it comes to sharing an IP address. So what is a shared IP address? It’s an IP address that is used by more than one sender to deploy their emails. Shared IP addresses are most commonly used... Continue »