5 Ways to Welcome Email Subscribers Into Your Program

Similar to new employees, new email subscribers need a proper introduction to your program. Throwing subscribers into the thick of the action without a proper warm-up can overwhelm and cause them to prematurely opt out. Instead of adding them into your regular program, consider a customized warm-up course to welcome new subscribers. Follow these steps: Welcome emails: The best way to welcome new... Continue »

Friends & Family Discounts: Just Another Name for a Loyalty Program?

Have you ever had the fleeting temptation to apply for a job at one of your favorite retail stores, sacrificing your corporate salary for something closer to minimum wage just so you could benefit from the employee discount?  In reality, the fifteen percent ($35.00) you would save on those two-hundred and fifty dollar, undeniably irresistible shoes would be recuperated in roughly one hour of work... Continue »

Welcome to the Off-Season ... Now Get to Work

For many retailers the fourth quarter is the season of return on investment. To capitalize on it, email marketers often use the early fall to begin their ramp-up and enter the holiday season with gaining consumer mindshare and optimal inbox placement. But is this soon enough? Research shows that subscribers tend to be less engaged with retail brands during the summer, when holiday gifts and... Continue »

Spring is a Wonderful Time of Year

Spring is a wonderful time of year. Winter clothes are put away, baby birds are singing, flowers are blooming, and people are cleaning house. Maybe you’ve heard the term, spring cleaning? It’s an annual tradition of cleaning house from top to bottom that usually takes place during the first days of spring, hence the name. It’s also used often in business; for example, you’ll see the term spring... Continue »