7 Things Every Team Should Know Before Hitting "Send"

As a member of Return Path's Professional Services team, I’ve had the opportunity to help many clients make positive changes to their email program. Among all these interactions, one common discussion point is the importance of following email best practices and how failure to do so can negatively impact their overall program. And sometimes, my work with clients includes creating... Continue »

Are Your Subscribers Traveling First Class, or Stuck in Coach?

Recently, I had the good luck of traveling with a road-warrior colleague. Just before boarding our flight, my colleague generously allowed me to enjoy the benefit of his hard-earned loyalty status with the airline. Yes, much to my surprise and delight, he upgraded us both to first class. At first, it was a bit awkward, as I am well-trained in the coach way of life (tray tables up, no legroom,... Continue »

Email Data: Getting Beyond Opens, Clicks, and Conversions

As a veteran of two ESPs with over 10 years of experience, I can tell you that the goals of an ESP are pretty clear: help clients grow their business through email. To do that, ESPs offer sophisticated tools to build and deploy email campaigns, manage subscriber lists and content, collect campaign data, and report on program results. But a truly successful email program requires more than just... Continue »

Did Estee Lauder and Clinique’s Lunar New Year Emails Payoff?

Over this past weekend, San Francisco’s Chinatown hosted their annual Chinese New Year parade. Approximately one million people attended the event to enjoy the lion dancers, floats, fireworks, and of course, the 200-foot long Golden Dragon. In my last blog, I praised Estee Lauder and Clinique for recognizing the Chinese New Year holiday in their emails. In this blog, I will share some of their key... Continue »

Hit the Slopes – Learning Valuable Email Marketing Lessons from the Popular Winter Sport

Although this year’s cold weather has been particularly brutal, winter has always been my favorite time of year since it means I can hit the slopes. And recently while skiing in Vermont, I began to realize how much my favorite pastime and email marketing have in common. Just like you can learn some valuable email marketing lessons from Super Mario Brothers or fantasy football, skiing has a lot to... Continue »