Marketers Should Protect The Customer Journey

Today marketers can map the customer journey with an increasing amount of data and tools. But when they deliver that experience, they forget one fundamental thing: customer trust. If the predictions ring true, 2015 is the Year of the Customer. Thanks to an increasing amount of data and tools, marketers can map the customer journey like never before, and make better decisions to truly deliver a... Continue »

What Gmail, Yahoo!, AOL, and Hotmail Have in Common with the NSA

The National Security Administration and mailbox providers share a common charter to protect their installed customer base from outside, unwanted threats. What’s more interesting, is that their means of doing so are not hugely dissimilar. The NSA relies on a science called signals intelligence. Basically, this is a method of gathering and analyzing aggregate signals, including communication and... Continue »

Is Less More? New Study Provides Insight Around Sending Frequency

Send frequency is a topic that inspires heated debate among email marketers. Finding the right balance is an ongoing challenge—send too many emails and you risk annoying your subscribers; send too few and you'll miss out on valuable opportunities. In our latest study Frequency Matters: The keys to optimizing email send frequency, we evaluated the effect of email frequency on your email program.... Continue »

Email Client Monitor: Making the Most of Your Data (Part 2)

In my previous blog post I looked at some of the insights that can be derived from the data returned when using the standard Email Client Monitor pixel. As valuable and interesting as this data is, you can enrich it to include specific data tags that allow you to more closely look into your subscribers’ behaviors. For this part I am going to concentrate on what you can look at when you start using... Continue »