The Importance of a Post-Purchase Review Email

When I’m shopping online, whether it’s for a new book, camera, or a pair of shoes, I rely heavily on customer reviews to help me make any purchasing decision. Many companies overlook the importance of obtaining customer feedback, however, with online retail sales expected to grow continually to $370 billion in 2017 (Forrester Research), a post-purchase review email should be a key part of every... Continue »

Encore Webinar: Steal from the Best: Subject Line Secrets from the Top 3000 Retailers

Missed the first presentation? You're in luck. We are hosting an encore performance of our Subject Line Secrets webinar next Wednesday April 22nd. According to stats compiled by Impact Branding & Design, 33% of email recipients open their email based on the subject line alone. This webinar will help you unlock the secrets from the Top 3,000 retailers. Hear from Tom Sather, Sr. Director of email... Continue »

Welcome to the Off-Season ... Now Get to Work

For many retailers the fourth quarter is the season of return on investment. To capitalize on it, email marketers often use the early fall to begin their ramp-up and enter the holiday season with gaining consumer mindshare and optimal inbox placement. But is this soon enough? Research shows that subscribers tend to be less engaged with retail brands during the summer, when holiday gifts and... Continue »

Is Your Email Program Ready for Google's New Algorithm?

Google recently announced that it will expand its use of mobile-friendliness as a ranking signal for search results on mobile devices.  The change will be introduced starting April 21, and will apply to mobile searches in all languages worldwide. And, effective immediately, Google will begin using content from indexed apps (limited to Android only for now) in search results for signed-in users who... Continue »

Email Data: Getting Beyond Opens, Clicks, and Conversions

As a veteran of two ESPs with over 10 years of experience, I can tell you that the goals of an ESP are pretty clear: help clients grow their business through email. To do that, ESPs offer sophisticated tools to build and deploy email campaigns, manage subscriber lists and content, collect campaign data, and report on program results. But a truly successful email program requires more than just... Continue »