What Gmail, Yahoo!, AOL, and Hotmail Have in Common with the NSA

The National Security Administration and mailbox providers share a common charter to protect their installed customer base from outside, unwanted threats. What’s more interesting, is that their means of doing so are not hugely dissimilar. The NSA relies on a science called signals intelligence. Basically, this is a method of gathering and analyzing aggregate signals, including communication and... Continue »

Return Path Helps Retail Giant Cut Suspicious Email by 99%

The retail/service industry was the most-targeted by phishing attacks in the fourth quarter of 2014, according to APWG, with payment services close behind.   Implementing a DMARC (Domain-based Message Authentication, Reporting & Conformance) record can be a game-changing step for these heavily attacked retail companies, as this story from a large US retailer Return Path client proves.   In 2014,... Continue »

Is Less More? New Study Provides Insight Around Sending Frequency

Send frequency is a topic that inspires heated debate among email marketers. Finding the right balance is an ongoing challenge—send too many emails and you risk annoying your subscribers; send too few and you'll miss out on valuable opportunities. In our latest study Frequency Matters: The keys to optimizing email send frequency, we evaluated the effect of email frequency on your email program.... Continue »

Focus on the Fundamentals

“In the end, it’s extra effort that separates a winner from second place. But winning takes a lot more that, too. It starts with complete command of the fundamentals. Then it takes desire, determination, discipline, and self-sacrifice. And finally, it takes a great deal of love, fairness, and respect for your fellow man. Put all these together, and even if you don’t win, how can you lose?” — Jesse... Continue »