Marketers Should Protect The Customer Journey

Today marketers can map the customer journey with an increasing amount of data and tools. But when they deliver that experience, they forget one fundamental thing: customer trust. If the predictions ring true, 2015 is the Year of the Customer. Thanks to an increasing amount of data and tools, marketers can map the customer journey like never before, and make better decisions to truly deliver a... Continue »

What Gmail, Yahoo!, AOL, and Hotmail Have in Common with the NSA

The National Security Administration and mailbox providers share a common charter to protect their installed customer base from outside, unwanted threats. What’s more interesting, is that their means of doing so are not hugely dissimilar. The NSA relies on a science called signals intelligence. Basically, this is a method of gathering and analyzing aggregate signals, including communication and... Continue »

Return Path Helps Retail Giant Cut Suspicious Email by 99%

The retail/service industry was the most-targeted by phishing attacks in the fourth quarter of 2014, according to APWG, with payment services close behind.   Implementing a DMARC (Domain-based Message Authentication, Reporting & Conformance) record can be a game-changing step for these heavily attacked retail companies, as this story from a large US retailer Return Path client proves.   In 2014,... Continue »

Return Path Helps Global Shipping Giant Block 12 Million Suspicious Messages over 30 days

Implementing a DMARC (Domain-based Message Authentication, Reporting & Conformance) record is a great first step for any brand who wants to protect their brand and customers against email fraud. It’s the best way to ensure that legitimate email coming from owned domains is properly authenticating against established DKIM and SPF standards, and that fraudulent activity appearing to come from... Continue »

Return Path Recognized on Online Trust Alliance’s Honor Roll for 6th Consecutive Year

Eliminating the impact of email fraud is a core mission here at Return Path. That’s why we’re honored to be named to the Online Trust Alliance (OTA) Honor Roll for the 6th year in a row.   To compile the Honor Roll, OTA evaluates sites and mobile applications based on dedication to consumer protection, privacy, and security. Their annual study includes nearly 1,000 sites across a variety of... Continue »