Marketers Should Protect The Customer Journey

Today marketers can map the customer journey with an increasing amount of data and tools. But when they deliver that experience, they forget one fundamental thing: customer trust. If the predictions ring true, 2015 is the Year of the Customer. Thanks to an increasing amount of data and tools, marketers can map the customer journey like never before, and make better decisions to truly deliver a... Continue »

What Gmail, Yahoo!, AOL, and Hotmail Have in Common with the NSA

The National Security Administration and mailbox providers share a common charter to protect their installed customer base from outside, unwanted threats. What’s more interesting, is that their means of doing so are not hugely dissimilar. The NSA relies on a science called signals intelligence. Basically, this is a method of gathering and analyzing aggregate signals, including communication and... Continue »

Return Path Helps Retail Giant Cut Suspicious Email by 99%

The retail/service industry was the most-targeted by phishing attacks in the fourth quarter of 2014, according to APWG, with payment services close behind.   Implementing a DMARC (Domain-based Message Authentication, Reporting & Conformance) record can be a game-changing step for these heavily attacked retail companies, as this story from a large US retailer Return Path client proves.   In 2014,... Continue »

How Return Path Helped a Financial Services Giant Block 96% of Suspicious Messages

Too often, brands lack visibility into the widespread phishing attacks plaguing their email program. As a result, they must rely on a small volume of customer abuse reports to identify attacks. This reactive approach can wreak havoc on brand reputation and revenue. In 2012, a global financial services leader was experiencing these dangerous consequences and needed help—fast. The threat... Continue »

Sweat the Small Stuff: Big Results Through Email Marketing Fundamentals

While big data is helpful to marketers, "little data," such as inbox placement rates and authentication results, often identifies problems faster for email marketers. Email marketers can get lost in the noise and over promise of "Big Data." Deep analysis of large data sets is important, and businesses today use them successfully to uncover solutions that are difficult to discover anywhere... Continue »