How Return Path Helped a Financial Services Giant Block 96% of Suspicious Messages

Too often, brands lack visibility into the widespread phishing attacks plaguing their email program. As a result, they must rely on a small volume of customer abuse reports to identify attacks. This reactive approach can wreak havoc on brand reputation and revenue. In 2012, a global financial services leader was experiencing these dangerous consequences and needed help—fast. The threat... Continue »

How to Build a "Unicorn" Email Program

For years I’ve been searching for a digital marketing "unicorn"—that perfect user experience that goes beyond best-in-class to capture my attention, motivate my loyalty, and liberate my credit card. My search has intensified over the last months, driven by a need to refresh my retail test inbox as well as my closet.  Exploring far and wide in the apparel retail space as both a consultant and... Continue »

Return Path Recognized on Online Trust Alliance’s Honor Roll for 6th Consecutive Year

Eliminating the impact of email fraud is a core mission here at Return Path. That’s why we’re honored to be named to the Online Trust Alliance (OTA) Honor Roll for the 6th year in a row.   To compile the Honor Roll, OTA evaluates sites and mobile applications based on dedication to consumer protection, privacy, and security. Their annual study includes nearly 1,000 sites across a variety of... Continue »

Sweat the Small Stuff: Big Results Through Email Marketing Fundamentals

While big data is helpful to marketers, "little data," such as inbox placement rates and authentication results, often identifies problems faster for email marketers. Email marketers can get lost in the noise and over promise of "Big Data." Deep analysis of large data sets is important, and businesses today use them successfully to uncover solutions that are difficult to discover anywhere... Continue »

3 Key Highlights from Gartner’s Security & Risk Management Summit

Earlier this week, we joined over 2,595 CISOs and security professionals at Gartner’s twenty-first annual Security & Risk Management Summit in Washington, DC (June 8-11). It was a great event, packed with compelling presentations. Here are three key highlights we wanted to share with you. 1. Align security investments to business outcomes Gartner analyst Peter Firstbrook kicked things off by... Continue »