How to Protect Your Brand from Scary Risks Posed by New Domains

There are over 100 million domains ending in “.com.” But now, thanks to a new generic top-level domain (gTLD) program, there are many more options. Companies can replace .com with domain extensions that are more consistent with their industry, like .bank, .realty, or .shop. Some companies have gone one step further and bought their own top-level domain (TLD). For example, Barclays recently... Continue »

Return Path's Guide to Spam Filters - An Excerpt

“People spend entire lifetimes trying to avoid the things that have already happened.” —S. Hartmann There are countless articles on the web entitled “How to Avoid Spam Filters.” A quick Google search results in at least ten pages of links to editorials and “how-to” guides meant to steer email marketers away from the spam folder and into the inbox with advice like, “Don’t use cheesy subject... Continue »

Email & the UK Election: The Good, the Bad, & the Undelivered!

The UK general election is imminent, so it’s a great opportunity for us to have a look at how the main political parties are using the email channel. Over the next week, we’ll consider: What are they sending, and are they getting delivered? How are subscribers engaging with their emails? Are they showing signs of fatigue yet? What can we learn about supporter profiles from other programs they also... Continue »

Twelve Tips for Sending Email to an International Audience

Planning to start sending email to subscribers in countries outside the U.S.?  Here are twelve tips to make sure you are successful. Language:  Establish at the outset the language that you will be using to address your audience.  Will you be sending English-language emails to your international audience, or addressing subscribers in their local language?  This decision varies by country, region... Continue »

Jayne A. Hitchcock Wins the 2015 M3AAWG Litynski Award

When members of a fraud ring launched a series of online attacks against Jayne A. Hitchcock in 1996, as retribution for exposing their scam on a Usenet message board, they inadvertently touched off a campaign against cyberstalking and cyberbullying that would make their line of work much, much harder. Hitchcock fought back, gathering information about technology and tactics, working with law... Continue »