Email & the UK Election: The Good, the Bad, & the Undelivered!

The UK general election is imminent, so it’s a great opportunity for us to have a look at how the main political parties are using the email channel. Over the next week, we’ll consider: What are they sending, and are they getting delivered? How are subscribers engaging with their emails? Are they showing signs of fatigue yet? What can we learn about supporter profiles from other programs they also... Continue »

Twelve Tips for Sending Email to an International Audience

Planning to start sending email to subscribers in countries outside the U.S.?  Here are twelve tips to make sure you are successful. Language:  Establish at the outset the language that you will be using to address your audience.  Will you be sending English-language emails to your international audience, or addressing subscribers in their local language?  This decision varies by country, region... Continue »

Jayne A. Hitchcock Wins the 2015 M3AAWG Litynski Award

When members of a fraud ring launched a series of online attacks against Jayne A. Hitchcock in 1996, as retribution for exposing their scam on a Usenet message board, they inadvertently touched off a campaign against cyberstalking and cyberbullying that would make their line of work much, much harder. Hitchcock fought back, gathering information about technology and tactics, working with law... Continue »

Hook, Line & Sinker: Protecting data against malicious phishing attacks

IT security stories are becoming more and more prevalent in the news. We are seeing hacking, data theft and the importance of data protection crowding the news agenda daily. Email marketing remains one of the most valuable internet services however it is extremely vulnerable and therefore prone to malicious attacks.  These attacks that seek to obtain sensitive data can cause major damage to... Continue »

Don't Miss Out on the EEC (or Our Contest) with Our Exclusive Promo Code

Return Path is excited to be a sponsor of this years Email Evolution Conference. Join us February 2-4 in Miami for the latest insight into how email marketing has evolved and tips on how to improve your email strategy.  If you have not signed up yet, register here and use our special discount code RPATH for 25% off either the Full or Main conference registration rates. While at the conference stop... Continue »