7 Things Every Team Should Know Before Hitting "Send"

As a member of Return Path's Professional Services team, I’ve had the opportunity to help many clients make positive changes to their email program. Among all these interactions, one common discussion point is the importance of following email best practices and how failure to do so can negatively impact their overall program. And sometimes, my work with clients includes creating... Continue »

Email Data: Getting Beyond Opens, Clicks, and Conversions

As a veteran of two ESPs with over 10 years of experience, I can tell you that the goals of an ESP are pretty clear: help clients grow their business through email. To do that, ESPs offer sophisticated tools to build and deploy email campaigns, manage subscriber lists and content, collect campaign data, and report on program results. But a truly successful email program requires more than just... Continue »

Authentication 101 - The Fundamentals

What is authentication? Email authentication is the process by which a sender is validated through published records, such as SPF and DKIM, that they are who they purport to be. After hitting send on an email, the originating server sends the message with identifying information to the recipient’s mail server. This server queries DNS with that information and uses the records provided to validate... Continue »

A Marketer's Field Guide to United Internet

United Internet, one of Germany’s leading ISPs and media companies, began as 1&1 EDV-Marketing in 1988, a company that specialized in marketing for IT services.  The company saw its most significant growth with the commercial adoption of the internet in the late 90s.  By the year 2003 United Internet had been created as the parent company that today, houses 1&1, GMX.de and Web.de under one roof.... Continue »

Orange Partners with Return Path to Maximise its Subscribers’ Email Experience

As a global telecommunications operator active in more than 20 countries worldwide, Orange is a trusted brand that has always viewed its consumer email service as a private medium that must be protected and optimised. The company decided today to continue strengthening its strategy to offer a rich and innovative user experience on its email platform, through the Return Path Certification... Continue »