Data Enlightenment

 The 2017 DMA Consumer Tracker Report: Key Takeaways

The 2017 DMA Consumer Tracker Report: Key Takeaways

The DMA email council (which I chair!) recently published its 2017...

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 The Evolution of the Data Driven Economy

The Evolution of the Data Driven Economy

Today’s online experience bears little resemblance to what many of us...

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 The Intelligent Email Gathering

The Intelligent Email Gathering

The best day in email in 2017 is coming up this month. You don’t want to...

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 The Impact of Gmail Tabs, Four Years Later

The Impact of Gmail Tabs, Four Years Later

In 2013, the introduction of Gmail’s tabs seemed to be a cry of war to...

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 Getting Through to AOL Just Got Easier

Getting Through to AOL Just Got Easier

That title was probably a bit click-bait-ey because AOL has always had a...

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 Five Ways Email Marketing Will Change In 2017, 2018

Five Ways Email Marketing Will Change In 2017, 2018

I spend a lot of time looking at new marketing technologies. Over the last...

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 Return Path’s Annual Email Retrospective and Predictions Webinar

Return Path’s Annual Email Retrospective and Predictions Webinar

This year we continued with our new year’s tradition by holding an annual...

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 New Year, New Email

New Year, New Email

What’s in store for the email marketing world in 2017? While it’s nearly...

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 You’re About to Get a Little Smarter: Introducing Smart Alerts

You’re About to Get a Little Smarter: Introducing Smart Alerts

In the ever evolving world of email marketing—coupled with the daily...

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 UX and Email: Marketing’s New Power Couple

UX and Email: Marketing’s New Power Couple

As marketers, we often refer to our audience as users, customers,...

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 Different Country, Same Email Marketing Challenges

Different Country, Same Email Marketing Challenges

Over the last few months, I’ve had the pleasure of attending some...

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 Finding the Bright Spots in 2016

Finding the Bright Spots in 2016

Fellow etymology nerds will appreciate this one. The month of January was...

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Popular Posts

 The Intelligent Email Gathering

The Intelligent Email Gathering

The best day in email in 2017 is coming up this month. You don’t want to...

Read More

 The Impact of Gmail Tabs, Four Years Later

The Impact of Gmail Tabs, Four Years Later

In 2013, the introduction of Gmail’s tabs seemed to be a cry of war to...

Read More

 Getting Through to AOL Just Got Easier

Getting Through to AOL Just Got Easier

That title was probably a bit click-bait-ey because AOL has always had a...

Read More

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