Deliverability

Tactics & Benchmarks for Nonprofit Email Marketers [New Report]

Email allows nonprofits quick, direct access to advocates making it an...

Meet the New Email Heroes: Nonprofit Edition

At Return Path, we know that every email marketer is a hero for their...

3 Quick Deliverability Tips Ahead of the Holiday Rush

Holiday spending online is projected to grow more than 15 percent during the...

Email ‘Moneyball’: Why Your Goal Shouldn’t Be 100% Inbox Placement

I recently checked in with a client who told me the company’s biggest goal...

Welcome to the Era of Optimization!

As marketers, we’re living in an interesting time. After more than 45...

What Looking At Billions Of Emails Has Taught Me

Every Friday, I look at a few billion emails. More specifically, I run some...

ESP Analytics Need A Makeover

I’ve found that companies in many different fields — finance, dating,...

Reach the Inbox at Gmail, Outlook.com, and Yahoo

Gmail, Outlook.com, and Yahoo Mail have each developed unique spam filtering...

Customer Blog Takeover: Groupon Relies On Certification to Reach Their Email Subscribers

As the Postmaster & Director of Deliverability at Groupon, I am...

Dear ESPs: Your Customers are Talking—Are You Listening?

Email Service Providers face a growing number of challenges every year....

One in Five Emails Fail to Reach the Inbox [New Research]

For email marketing, reaching the inbox is the first and biggest challenge...

Certified Senders Benefit During an IP Address Migration

Mailbox Providers prefer senders not change platforms and IP addresses...

Blacklist Basics: The Top Email Blacklists You Need to Know

With over 300 publicly available blacklists, it’s no wonder good...

Help: I’m Blocked at Outlook.com

Now and then I find myself daydreaming about football… Not just being at...

Get Out of the Haus! How to Get Delisted From Spamhaus

One of the most dreaded blacklists customers face is Spamhaus. Even the most...

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