Deliverability

For many marketers, a successful holiday season can make or break yearly revenue numbers.  With...

Email marketers strive to build customer relationships and drive strong email revenue. Yet data...

“We’re not sending email to enough people!” Heard that before? While “quality over...

Every week I have the privilege to talk to Return Path clients about their email marketing...

There’s some noise in the email industry around Google’s new draft API policy framework,...

If you’ve been following our customer-only Ask the Experts webinars, you saw that we recently...

“I will honor Christmas in my heart, and try to keep it all the year. I will live in the Past,...

In my last post, “Merry Email Christmas in 3… 2… 1…,” I reviewed several trends from...

Getting the support you need to optimize your email program is important. Whether you are new to...

As previously mentioned in the first blog post of this series—Fundamentals and Strategic...

Over the last five to eight years, the rules that the largest mailbox providers use to block and...

While list acquisition and email validation may seem like minor issues, it actually has a severe...