Deliverability

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Customer Blog Takeover: OnlineBingo uses Certification as Critical Competitive Advantage

The UK gambling industry is one of the most strictly regulated and heavily...

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Top 17 Topics of 2017

Happy new year everyone! While everyone may be focused on the new year and...

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Microsoft ‘Moves’ to Make Reporting Junk Email Easier

Microsoft recently changed how they calculate complaint rates from their...

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Gmail, Yahoo Make Unsubscribing Smarter

Consumers who overindulged in online shopping this year may have some...

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Looking for Some Email Marketing Insight?

Whether you’re looking for helpful tips on email marketing, tools to help...

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Tactics & Benchmarks for Nonprofit Email Marketers [New Report]

Email allows nonprofits quick, direct access to advocates making it an...

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Meet the New Email Heroes: Nonprofit Edition

At Return Path, we know that every email marketer is a hero for their...

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3 Quick Deliverability Tips Ahead of the Holiday Rush

Holiday spending online is projected to grow more than 15 percent during the...

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Email ‘Moneyball’: Why Your Goal Shouldn’t Be 100% Inbox Placement

I recently checked in with a client who told me the company’s biggest goal...

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Welcome to the Era of Optimization!

As marketers, we’re living in an interesting time. After more than 45...

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What Looking At Billions Of Emails Has Taught Me

Every Friday, I look at a few billion emails. More specifically, I run some...

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ESP Analytics Need A Makeover

I’ve found that companies in many different fields — finance, dating,...

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Popular Posts

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Blacklist Basics: The Top Email Blacklists You Need to Know

With over 300 publicly available blacklists, it’s no wonder good...

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Help: I’m Blocked at Outlook.com

Now and then I find myself daydreaming about football… Not just being at...

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Get Out of the Haus! How to Get Delisted From Spamhaus

One of the most dreaded blacklists customers face is Spamhaus. Even the most...

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