Election 2016

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How Marketing Finally Stumped Trump

“I’m a builder; I know how to build. Nobody can build like I can build....

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How is Email Affecting the Race to the White House?

How does email help—or hurt—a political campaign? Andrea Bridges-Smith...

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Master of Your (Political) Domain

If you’ve been paying attention to emails sent this election cycle, you...

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Why We’re Talkin’ Trump Lately

Return Path has been featured in the press recently surrounding presidential...

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Email for President: New Interactive Tool Provides an Inside Look at Email Winners and Losers

We’ve written a lot lately about email and the 2016 US election. We’ve...

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Email for President: Run with It

At Return Path, we’ve been analyzing data like open rates and read rates...

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Email for President: Now for the Money, Honey

At Return Path, we’ve been analyzing data like open rates and read rates...

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Email for President: Welcome Emails

At Return Path, we’ve been analyzing data like open rates and read rates...

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Email for President! Clinton vs. Trump

Are we there yet? It was just over a year ago Ted Cruz became the first...

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Email Inboxes and the Iowa Caucus

Most years, Iowa’s top exports are corn, tractors and pork. But on Feb....

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Email for President: 2015 in Review

The 2016 campaign season is already kicking into high gear. It’s hard...

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Hillary vs. Bernie: Applying Email Marketing Measurement to Track a Political Race’s Shifting Momentum

Bernie Sanders was winning. Heading into the first Democratic presidential...

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Popular Posts

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Why We’re Talkin’ Trump Lately

Return Path has been featured in the press recently surrounding presidential...

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The Metrics that Matter: How to Measure the Effectiveness of Your Email Program

Metrics are the lifeblood of the modern email marketing program. Marketers...

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Return Path World Tour: Coming to a City Near You

I am pleased to announce that the Return Path World Tour is back. This...

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