Email Data

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NEW from Return Path: Creative and Content Inspiration at your Fingertips

I can see it now, you’re sitting in your 2018 planning meeting. Everyone...

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4 Product Management Tools To Help You Become A Better Email Marketer

I’ve spent the last 18 years working in product organizations for...

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Emojis: A New Tool to Help Marketers Win the Inbox

At last count, there are 2,666 emojis, and billions of them are sent every...

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What Looking At Billions Of Emails Has Taught Me

Every Friday, I look at a few billion emails. More specifically, I run some...

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Partner Blog Takeover: NEW Infographic! Real-Time Email Validation Means Real Time ROI

BriteVerify is the world leader in email address validation with over 30,000...

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Upcoming Webinar: Email Reimagined: How to Navigate the Perilous Path to the Inbox

Join us for our upcoming webinar on Wednesday, October 4th from 2-3pm EST as...

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ESP Analytics Need A Makeover

I’ve found that companies in many different fields — finance, dating,...

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What’s Going On, Open Rate?!

One of the most frequent, panicked questions I get from clients are: My open...

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Our Newest Technology Partnership is Here! Introducing Multivariate Testing

As marketers, we’re living in an interesting time. Each year, the...

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One in Five Emails Fail to Reach the Inbox [New Research]

For email marketing, reaching the inbox is the first and biggest challenge...

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5 Killer Apps For AI In Email Marketing

I’ve been involved in what is now called machine learning since the...

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Data-Driven Marketing: Are We There Yet?

Marketers now have access to more customer data than ever before.  So why...

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Return Path Data and Best Practices: Thinking Outside The Box

One of my clients is known for being an excellent sender, having impeccable...

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