Email Data

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School’s in Session and Your Assigned Seat is in the Front Row

By popular demand, Email University is back. We had a little break but...

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Making Sense of Legitimate Interest Under the GDPR

As referenced in Dennis’ kick-off post for our General Data Protection...

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Don’t Think GDPR Will Impact You? Think Again

The EU General Data Protection Regulation (GDPR) will be enforced starting...

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Finding Email Inspiration

It’s easy to get into a design rut with email creative, and put your...

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Making Sense of Consent Under the GDPR

With the General Data Protection Regulation (GDPR) quickly approaching,...

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GDPR: Don’t Lose Sight of the Why

From our position as industry advisors, we’ve seen a fair amount of...

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Oxfam: The Important Relationship Between Trust & Email Success

Oxfam, the global charity, has been in the press for all the wrong reasons...

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Gmail Wants to AMP-lify Email Marketing

Many of our readers probably noticed the announcement that Google is...

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What is GDPR and Why is it Important?

Many of you know by now that the EU’s General Data Protection...

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Introducing a Brand New Customer Experience

Today marks a new era for Return Path. For over a year we’ve been working...

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Metrics That Matter: Email Benchmarks for 2018

Last month, I shared a collection of retail industry benchmarks to help...

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Microsoft ‘Moves’ to Make Reporting Junk Email Easier

Microsoft recently changed how they calculate complaint rates from their...

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Return Path Data and Best Practices: Thinking Outside The Box

One of my clients is known for being an excellent sender, having impeccable...

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