Email Optimization

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It’s Friday the 13th and We’re… Scared.

It’s Friday the 13th, and though we’re not superstitious, we are a...

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Certification: it Ain’t What it Used to Be

Return Path has been around longer than anyone else in the deliverability...

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What To Do If GDPR Puts Pressure On Email List Growth

Even if you had never heard of GDPR (General Data Protection Regulation), it...

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Connect with Subscribers: Webinar Q&A

Summer is all about sun, sandals…and subscribers! At least that’s true...

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Introducing a Feedback Loop Management Tool with Universal Appeal

Feedback Loops (FBLs) are an important part of being a good sender. Knowing...

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Make It to the Inbox Webinar Q&A

Return Path is currently hosting a four-part series for our customers on the...

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Email Sender Reputation: Decoded

As Benjamin Franklin once said, “It takes many good deeds to build a good...

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Email Shopping Cart Abandonment – To Leave or Not to Leave

We all make purchases online these days, whether its clothes, books, toys or...

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The State of Email Marketing: How Do You Compare? New Webinar and Research!

According to recent research, only six percent of marketers report they are...

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Spam Traps: I Want to Play a Game

List Hygiene will always be a part of our day-to-day life as email...

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Check out the Return Path Help Center!

Did you know there is a place you can get in-depth insights on how to solve...

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List Fatigue: Growing Concern For Email Marketers

It’s become clear that many of the common business challenges marketers...

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Popular Posts

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Blacklist Basics: The Top Email Blacklists You Need to Know

With over 300 publicly available blacklists, it’s no wonder good...

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Everything You Need to Know About Gmail’s New Postmaster Tools

Yes, it’s true!  Gmail has a new postmaster site. Gmail announced...

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Help: I’m Blocked at Outlook.com

Now and then I find myself daydreaming about football… Not just being at...

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