Email Optimization

 Have Yourself a Merry Email Christmas

Have Yourself a Merry Email Christmas

“I will honor Christmas in my heart, and try to keep it all the year. I...

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 3 Tips for Holiday Email on Black Friday and Cyber Monday

3 Tips for Holiday Email on Black Friday and Cyber Monday

In my last post, “Merry Email Christmas in 3… 2… 1…,” I reviewed...

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 The Empowered Ones: Marketing to Millennials

The Empowered Ones: Marketing to Millennials

I find myself in a unique position within the email industry, a millennial...

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 Introducing New AI-Powered Solutions from Return Path

Introducing New AI-Powered Solutions from Return Path

Email marketers have heard a lot of best practice recommendations. “It’s...

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 Check Out What’s New in the Help Center!

Check Out What’s New in the Help Center!

Getting the support you need to optimize your email program is important....

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 The Importance of Trust Between Email Senders and Subscribers

The Importance of Trust Between Email Senders and Subscribers

Performance metrics are critical to assess the success of email marketing....

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 Improve the Subscriber Lifecycle, Improve Your Email Results

Improve the Subscriber Lifecycle, Improve Your Email Results

Crappy subscriber experiences drive crappy results. In just about every...

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 A Merry Email Christmas in 3… 2… 1…

A Merry Email Christmas in 3… 2… 1…

Ready for Christmas? No, I’m not kidding. The holidays may be a few months...

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 3 Triggered Emails to Improve Brand Loyalty

3 Triggered Emails to Improve Brand Loyalty

Whether it’s Lowe’s or Home Depot, JetBlue or Delta, Coke or Pepsi, most...

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 Meet EmailDNA—The Evolution of Email

Meet EmailDNA—The Evolution of Email

For more than 18 years, Return Path has evolved along with the email...

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 2 Simple Ways to Increase Email Subscriber Engagement

2 Simple Ways to Increase Email Subscriber Engagement

Over the last few years, the concept of subscriber engagement and behavior...

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 BIMI: A New Approach to Increase Brand Recognition!

BIMI: A New Approach to Increase Brand Recognition!

Email is growing significantly.  There are more than 3.7 billion users...

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Popular Posts

 Video in Email: Is It Right For Your Business? (Part 1)

Video in Email: Is It Right For Your Business? (Part 1)

Video in email is nothing new. Marketers have been using some form of video...

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 The Intelligent Email Gathering

The Intelligent Email Gathering

The best day in email in 2017 is coming up this month. You don’t want to...

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 Ask the Experts Gmail Webinar Q&A Continued

Ask the Experts Gmail Webinar Q&A Continued

We are really happy with the turnout for the Ask the Experts: All About...

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