Email Optimization

 Post Image

3 Triggered Emails to Improve Brand Loyalty

Whether it’s Lowe’s or Home Depot, JetBlue or Delta, Coke or Pepsi, most...

Read More

 Post Image

Meet EmailDNA—The Evolution of Email

For more than 18 years, Return Path has evolved along with the email...

Read More

 Post Image

2 Simple Ways to Increase Email Subscriber Engagement

Over the last few years, the concept of subscriber engagement and behavior...

Read More

 Post Image

BIMI: A New Approach to Increase Brand Recognition!

Email is growing significantly.  There are more than 3.7 billion users...

Read More

 Post Image

How to Re-Engage Inactive Subscribers on Your Email List

There is a pervasive urban myth in email marketing that continues to haunt...

Read More

 Post Image

Have Yourself a Merry Email Christmas [New Research]

During the holidays, consumers’ inboxes will be stuffed full of messages...

Read More

 Post Image

Hidden Metrics To Help You Improve Email Performance

One question I habitually ask our clients is, “What metrics do you use to...

Read More

 Post Image

Break out of Bad Email [New Game and Guide]

Stuck with poor email performance and can’t find the way out? Think of...

Read More

 Post Image

It’s Friday the 13th and We’re… Scared.

It’s Friday the 13th, and though we’re not superstitious, we are a...

Read More

 Post Image

Certification: it Ain’t What it Used to Be

Return Path has been around longer than anyone else in the deliverability...

Read More

 Post Image

What To Do If GDPR Puts Pressure On Email List Growth

Even if you had never heard of GDPR (General Data Protection Regulation), it...

Read More

 Post Image

Connect with Subscribers: Webinar Q&A

Summer is all about sun, sandals…and subscribers! At least that’s true...

Read More

Popular Posts

 Popular Post

Video in Email: Is It Right For Your Business? (Part 1)

Video in email is nothing new. Marketers have been using some form of video...

Read More

 Popular Post

[New Research] Are These Hidden Metrics Harming Your Deliverability?

Reaching the inbox is not as simple as hitting send. Once a message is...

Read More

 Popular Post

What Job Is Your Subscriber Hiring Your Email To Do?

Over the last 16 years, I’ve worked as a product manager, run product...

Read More

CTA Image

Stay up to date

Enter your name and email address below to subscribe to our mailing list.

Your browser is out of date.
For a better Return Path experience, click a link below to get the latest version.