Email Optimization

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What Nonprofit Marketers Need to Succeed [New Report]

Nonprofit organizations have two primary goals: to raise funds and mobilize...

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Email Best Practices to Follow for a Successful 2018

With the holidays over and the start of a new year, now is the perfect time...

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Revamp Your Email Marketing in 2018

If optimizing your brand’s email marketing program didn’t make your list...

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How a Different From Name Can Hurt Your Engagement

In a recent DMA report, email subscribers were asked, “What is most likely...

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Looking for Some Email Marketing Insight?

Whether you’re looking for helpful tips on email marketing, tools to help...

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Tactics & Benchmarks for Nonprofit Email Marketers [New Report]

Email allows nonprofits quick, direct access to advocates making it an...

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Meet the New Email Heroes: Nonprofit Edition

At Return Path, we know that every email marketer is a hero for their...

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4 New Year’s Resolutions You Can Actually Keep

My track record in keeping my New Year’s resolutions is mixed, but...

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This Year’s Best Black Friday & Cyber Monday Emails

This year’s Black Friday and Cyber Monday have come and gone, and as...

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Is Your Email Aesthetic Hurting Your Clicks?

The digital aesthetic, especially for email, has changed drastically over...

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Looking for Last Minute Black Friday Tips? Check Out this Podcast on SiriusXM Channel 111

Just in time for the busy holiday season, our own Casey Swanton joined...

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Customer Blog Takeover: Location, Location, Location! But What About Timing, Timing, Timing?

Great audience? Check. Great offer and excellent creative? Double check. If...

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Popular Posts

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Blacklist Basics: The Top Email Blacklists You Need to Know

With over 300 publicly available blacklists, it’s no wonder good...

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Help: I’m Blocked at Outlook.com

Now and then I find myself daydreaming about football… Not just being at...

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Get Out of the Haus! How to Get Delisted From Spamhaus

One of the most dreaded blacklists customers face is Spamhaus. Even the most...

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