Industry News

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Guy Hanson Shortlisted in the UK Data Leaders Awards for the Second Year in a Row

Big congratulations to Guy Hanson, our senior director of professional...

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What New Gmail Updates Mean for Email Marketers

It seems like everyone has been talking for weeks about the changes Gmail is...

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Gmail Testing “Top Picks”, Expiration Warning for Promotional Emails

Gmail appears to be testing new ways to display promotional emails....

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Our Passports are Ready—It’s World Tour Time

Back by popular demand, it’s time for our World Tour. Return Path’s...

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GDPR, Return Path, & The DMA: Vital to Have a Strong Trade Association Voice

Europe’s new General Data Protection Regulations (GDPR) regulations come...

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Get AMPed: Why Marketers Should Embrace AMP in Email

As an industry, we’ve had some time to process since Google announced that...

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How Yahoo’s Image Caching Will Impact Your Email Marketing Metrics

Return Path has noticed that Yahoo Mail is in the process of deploying image...

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Making Sense of Legitimate Interest Under the GDPR

As referenced in Dennis’ kick-off post for our General Data Protection...

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Oxfam: The Important Relationship Between Trust & Email Success

Oxfam, the global charity, has been in the press for all the wrong reasons...

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Oath to Combine Yahoo and AOL Email Infrastructures

Oath, Inc., a Verizon company that owns AOL and Yahoo, announced earlier...

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Why Your Hotmail Address is Increasing Your Car Insurance

The Times in the UK carried a story this week about how one of our major...

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Top 17 Topics of 2017

Happy new year everyone! While everyone may be focused on the new year and...

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Popular Posts

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Attention, Marketers: Gmail’s Recent Announcement Has Big Implications for Your Email Program

On February 9, 2016, Google, the world’s biggest email provider, announced...

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All About Yahoo’s DMARC Reject Policy

Two weeks ago today, Yahoo became the first major mailbox provider to...

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Top 7 Phishing Scams of 2013

In 2013, global volumes of phishing emails* dropped significantly compared...

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