Industry News

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Meet EmailDNA—The Evolution of Email

For more than 18 years, Return Path has evolved along with the email...

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Return Path and Salesforce Marketing Cloud Expand Partnership

We’re excited to announce that we have expanded our partnership with...

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Global Deliverability is Improving, Is Your Program Keeping Up? [New Research]

Email marketers have had a busy time the last 12 months. With GDPR coming...

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Response to the Journal

It is now widely understood that the Internet runs on data. I first blogged...

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Introducing a Feedback Loop Management Tool with Universal Appeal

Feedback Loops (FBLs) are an important part of being a good sender. Knowing...

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5 Key Insights from the State of Email Marketing Report

Email marketing remains one of the most effective digital marketing tactics...

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Guy Hanson Shortlisted in the UK Data Leaders Awards for the Second Year in a Row

Big congratulations to Guy Hanson, our senior director of professional...

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What New Gmail Updates Mean for Email Marketers

It seems like everyone has been talking for weeks about the changes Gmail is...

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Gmail Testing “Top Picks”, Expiration Warning for Promotional Emails

Gmail appears to be testing new ways to display promotional emails....

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Our Passports are Ready—It’s World Tour Time

Back by popular demand, it’s time for our World Tour. Return Path’s...

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GDPR, Return Path, & The DMA: Vital to Have a Strong Trade Association Voice

Europe’s new General Data Protection Regulations (GDPR) regulations come...

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Get AMPed: Why Marketers Should Embrace AMP in Email

As an industry, we’ve had some time to process since Google announced that...

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