Industry News

 Introducing New AI-Powered Solutions from Return Path

Introducing New AI-Powered Solutions from Return Path

Email marketers have heard a lot of best practice recommendations. “It’s...

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 Shortlist for DMA Awards Announced with Return Path Clients in the Best Use of Email Category

Shortlist for DMA Awards Announced with Return Path Clients in the Best Use of Email Category

The Direct Marketing Association has just announced the shortlists for its...

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 What Impact Will the California Consumer Privacy Act Have on Your Program?

What Impact Will the California Consumer Privacy Act Have on Your Program?

Over the past decade there has been an undeniable shift towards social...

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 Meet EmailDNA—The Evolution of Email

Meet EmailDNA—The Evolution of Email

For more than 18 years, Return Path has evolved along with the email...

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 Return Path and Salesforce Marketing Cloud Expand Partnership

Return Path and Salesforce Marketing Cloud Expand Partnership

We’re excited to announce that we have expanded our partnership with...

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 Global Deliverability is Improving, Is Your Program Keeping Up? [New Research]

Global Deliverability is Improving, Is Your Program Keeping Up? [New Research]

Email marketers have had a busy time the last 12 months. With GDPR coming...

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 Response to the Journal

Response to the Journal

It is now widely understood that the Internet runs on data. I first blogged...

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 Introducing a Feedback Loop Management Tool with Universal Appeal

Introducing a Feedback Loop Management Tool with Universal Appeal

Feedback Loops (FBLs) are an important part of being a good sender. Knowing...

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 5 Key Insights from the State of Email Marketing Report

5 Key Insights from the State of Email Marketing Report

Email marketing remains one of the most effective digital marketing tactics...

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 Guy Hanson Shortlisted in the UK Data Leaders Awards for the Second Year in a Row

Guy Hanson Shortlisted in the UK Data Leaders Awards for the Second Year in a Row

Big congratulations to Guy Hanson, our senior director of professional...

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 What New Gmail Updates Mean for Email Marketers

What New Gmail Updates Mean for Email Marketers

It seems like everyone has been talking for weeks about the changes Gmail is...

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 Gmail Testing “Top Picks”, Expiration Warning for Promotional Emails

Gmail Testing “Top Picks”, Expiration Warning for Promotional Emails

Gmail appears to be testing new ways to display promotional emails....

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Popular Posts

 Video in Email: Is It Right For Your Business? (Part 1)

Video in Email: Is It Right For Your Business? (Part 1)

Video in email is nothing new. Marketers have been using some form of video...

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 [New Research] Are These Hidden Metrics Harming Your Deliverability?

[New Research] Are These Hidden Metrics Harming Your Deliverability?

Reaching the inbox is not as simple as hitting send. Once a message is...

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 What Job Is Your Subscriber Hiring Your Email To Do?

What Job Is Your Subscriber Hiring Your Email To Do?

Over the last 16 years, I’ve worked as a product manager, run product...

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