Industry News

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Response to the Journal

It is now widely understood that the Internet runs on data. I first blogged...

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Introducing a Feedback Loop Management Tool with Universal Appeal

Feedback Loops (FBLs) are an important part of being a good sender. Knowing...

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5 Key Insights from the State of Email Marketing Report

Email marketing remains one of the most effective digital marketing tactics...

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Guy Hanson Shortlisted in the UK Data Leaders Awards for the Second Year in a Row

Big congratulations to Guy Hanson, our senior director of professional...

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What New Gmail Updates Mean for Email Marketers

It seems like everyone has been talking for weeks about the changes Gmail is...

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Gmail Testing “Top Picks”, Expiration Warning for Promotional Emails

Gmail appears to be testing new ways to display promotional emails....

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Our Passports are Ready—It’s World Tour Time

Back by popular demand, it’s time for our World Tour. Return Path’s...

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GDPR, Return Path, & The DMA: Vital to Have a Strong Trade Association Voice

Europe’s new General Data Protection Regulations (GDPR) regulations come...

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Get AMPed: Why Marketers Should Embrace AMP in Email

As an industry, we’ve had some time to process since Google announced that...

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How Yahoo’s Image Caching Will Impact Your Email Marketing Metrics

Return Path has noticed that Yahoo Mail is in the process of deploying image...

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Making Sense of Legitimate Interest Under the GDPR

As referenced in Dennis’ kick-off post for our General Data Protection...

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Oxfam: The Important Relationship Between Trust & Email Success

Oxfam, the global charity, has been in the press for all the wrong reasons...

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Popular Posts

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An Email Marketer’s Guide to Wirtualna Polska

In 2014 Wirtualna Polska acquired O2, thereby increasing their total market...

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12 Tips for Sending Email to an International Audience

Planning to start sending email to subscribers in countries outside the US?...

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Return Path World Tour: Coming to a City Near You

I am pleased to announce that the Return Path World Tour is back. This...

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