Did you know there is a place you can get in-depth insights on how to solve deliverability problems and optimize your email program? The Return Path Help Center launched with the goal of helping you understand the email marketing world. The Help Center has over one thousand articles about our products, how to troubleshoot deliverability and blacklisting problems, authentication (SPF, DKIM, and DMARC) explanations, mailbox provider insights, and so much more.
Return Path clients also have direct access to the latest Return Path research, guides, infographics and webinars. If you are a Return Path client, be sure to log in to gain access to all of your Help Center content. If you are not a Return Path client—no problem! Hundreds of articles are available to help you optimize your email program.
Here is a peek at some of our latest additions and most popular content read by Return Path clients.
In case you haven’t heard, enforcement of a new European Union law started on May 25, 2018. The European Union’s General Data Protection Regulation (GDPR) was created with a goal to harmonize, modernize and strengthen data privacy and processing policies across Europe.
Microsoft Sender Reputation Data (SRD)
High Microsoft SRD rates can cause deliverability problems and can be a difficult problem to solve. Learn more about Microsoft’s Spam Fighters program and how you can lower SRD complaints.
Gmail is one of the most popular mailbox providers in the world. Get insights into Gmail best practices as well as tips from Return Path clients that have had success reaching the inbox.
Cloudmark is a messaging security and anti-spam company that helps to protect over 12 percent of the world’s inboxes. Learn about their fingerprinting technology and get tips for troubleshooting common causes of spammy fingerprints.
We continually add new and relevant help content, so be sure to check-in regularly to access it as soon as it is available!
John is a Senior Knowledge Strategist at Return Path. He is dedicated to building and maintaining knowledge and content assets to help marketers maximize the value of their email programs. John believes that sharing knowledge feeds the imagination, fosters collaboration and empowers people to grow and evolve. He has been in the email marketing industry since 2008 and has consulted numerous businesses and ESPs on deliverability and email optimization. Prior to joining Return Path, John worked in the finance industry with roles in business analysis and system administration.
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