Christmas Time is Here—Is Your Program Ready? [New Research]

Posted by Patty Atwater 

The holidays are a wonderful but hectic time of the year, especially for marketers. Consumers are in a purchasing mindset as they work through their holiday shopping list for family and friends. which presents you with a great opportunity.

To take full advantage of the season, you need to make sure your emails are optimized to both reach the inbox and resonate with your subscribers. To help you get your program ready, we created our latest ebook—Have Yourself a Merry Email Christmas. Inside we explore the performance of last year’s holiday season and highlight some essential tactics you should implement in your program so you can join in on the holiday cheer, including: 

  • How many emails were sent during the holiday season 
  • How consumers interacted with messages during the holiday season 
  • How different industries performed over Black Friday and Cyber Monday 
  • And more! 

Read the report for tips and tactics to make your holidays merry and bright.

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About Patty Atwater

Patty Atwater is the Content Marketing Manager at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to new places, hanging out with friends, and continuing her mission to find the best guacamole in NYC. Connect with her on LinkedIn.

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