Cool Email Idea: Homepage Optimized for Email Capture

Posted by Return Path on

What: Homepage Optimized for Email Capture

Who: Obama for America

Why we love it: First-time visitors to Barack Obama’s website see a simple homepage optimized for email capture. It includes a photo of the candidate and his family with the words “Join the movement” and a form field for email address and zip code. There’s also a “Skip the sign up” button that takes you directly to the website without having to give an email address. The regular homepage has the email capture prominently displayed on the top left using the copy “Get involved.” Aside from the prominence, which we at Return Path have been preaching for ages, the copy is good too. By using language that resonates with the Obama crowd – “movement” and “involved” – they increase the chances of getting sign ups. Remember, generic marketing copy never works well. “Sign up now!” would fall flat, especially when marketing a campaign known for its soaring rhetoric.

What would make it better: Ironically, this is the kind of thing that can also backfire on you. If you look like you are just collecting email, people can get suspicious. A small amount of copy, mostly in the form of links, that explains what they will do with your email address, why they want it and information about privacy would be helpful here.

Bonus points: The site is smart. You only see the “join the movement” page on your very first visit, cutting down on the annoyance factor.

Check it out: www.barackobama.com.

Think your email qualifies as a cool thing? Send it to us!

obama.jpg


Popular this Month

 Video in Email: Is It Right For Your Business? (Part 1)

Video in Email: Is It Right For Your Business? (Part 1)

Video in email is nothing new. Marketers have been using some form of video...

Read More

 [New Research] Are These Hidden Metrics Harming Your Deliverability?

[New Research] Are These Hidden Metrics Harming Your Deliverability?

Reaching the inbox is not as simple as hitting send. Once a message is...

Read More

 What Job Is Your Subscriber Hiring Your Email To Do?

What Job Is Your Subscriber Hiring Your Email To Do?

Over the last 16 years, I’ve worked as a product manager, run product...

Read More

Author Image

About Return Path

Author Archive

Stay up to date

Enter your name and email address below to subscribe to our mailing list.

Your browser is out of date.
For a better Return Path experience, click a link below to get the latest version.