Customer Blog Takeover: Groupon Relies On Certification to Reach Their Email Subscribers

Posted by Ryan Boyd on

As the Postmaster & Director of Deliverability at Groupon, I am fortunate to have world-class teams within my organization working to ensure all of our emails, texts, and push notifications are delivered to our subscribers worldwide. There is a lot of work that goes into keeping those wheels turning. This means the Deliverability Team at Groupon is always on the lookout for new technologies, programs, or data sources to measure and benchmark our performance.

As a result of our neverending search for programs and data sources, we started the process to join Return Path’s Certification program in 2010. Joining the program is no joke when you consider the onboarding and review process required to participate. We met all the requirements for joining the program which includes extensive reviews of DNS records, FBL setup, and IP address usage among others. After receiving our “Certification merit badges” we began receiving the data from the program, which provided a different view of deliverability beyond the existing available sources.

“We use 18 different metrics looking at and evaluating email deliverability. I counted. Certification data eliminates guessing, interpolating, and manufacturing test accounts to validate theories for some of the largest ISPs.”
-Torsten Reinert, Global Deliverability Manager

In addition, as the program evolved over time, we gained access to many exclusive data feeds from the mailbox providers Return Path works with around the world like Yahoo and Microsoft. We have since completed the process to integrate those sources into our own reporting. This has created a series of advanced reporting tools that act as the team’s “single pane of glass” into global deliverability at Groupon.

“Having access to Certification data not only allows us better insight into different data points but by being able to integrate it alongside Groupon data, we’re able to enhance our overall tooling and analysis.”
-Leanna Haas, Global Deliverability Data Manager

To learn more about this process and our experience with the Certification Program click here.

Popular this Month

 Featured Image

Return Path World Tour: Coming to a City Near You

I am pleased to announce that the Return Path World Tour is back. This...

Read More

 Featured Image

One Online Newsletter’s Path to Enlightenment

Return Path recently welcomed an online health and wellness news source on...

Read More

 Featured Image

Return Path Helps Top Swedish Online Marketplace Cut Phishing Emails by 99%

According to PricewaterhouseCoopers (PwC), retail companies today are more...

Read More

Author Image

About Ryan Boyd

Ryan is the Postmaster & Director of Deliverability at Groupon. In this role he manages the global delivery organization at Groupon, which is responsible for delivery and messaging operations around the world. Ryan’s teams integrate within the engineering and marketing organizations at Groupon to maintain industry leading deliverability rates and operational excellence through establishing best practices for messaging delivery and operations

Author Archive

CTA Image

Stay up to date

Enter your name and email address below to subscribe to our mailing list.

Your browser is out of date.
For a better Return Path experience, click a link below to get the latest version.