Discover Where, When, and How Subscribers are Interacting With Email [New Research]

Posted by Patty Atwater on

With many email capable devices, people can access their email just about anywhere. For marketers, this means they always have access to their subscribers. This ability to reach subscribers presents a unique opportunity, but marketers must pay attention to how subscribers are consuming their messages if they want to maximize email’s effectiveness.

To help marketers understand how subscribers use email we’ve created our latest report—The Email Client Experience. In this report, we look at how subscribers interact with email, analyzing:

  • Which clients subscribers are using to read email.
  • How much email is opened each day of the week on each client.
  • How long subscribers spend viewing email on each client.
  • And more!

 


Popular this Month

 Video in Email: Is It Right For Your Business? (Part 1)

Video in Email: Is It Right For Your Business? (Part 1)

Video in email is nothing new. Marketers have been using some form of video...

Read More

 [New Research] Are These Hidden Metrics Harming Your Deliverability?

[New Research] Are These Hidden Metrics Harming Your Deliverability?

Reaching the inbox is not as simple as hitting send. Once a message is...

Read More

 What Job Is Your Subscriber Hiring Your Email To Do?

What Job Is Your Subscriber Hiring Your Email To Do?

Over the last 16 years, I’ve worked as a product manager, run product...

Read More

Author Image

About Patty Atwater

Patty Atwater is the Content Marketing Manager at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to new places, hanging out with friends, and continuing her mission to find the best guacamole in NYC. Connect with her on LinkedIn.

Author Archive

Stay up to date

Enter your name and email address below to subscribe to our mailing list.

Your browser is out of date.
For a better Return Path experience, click a link below to get the latest version.