Doing well by doing good, part 2
Today we announced our Sender Score Certifed Nonprofit program, making official the policy we’ve always held about accreditation: if nonprofits can qualify, they should enjoy the same benefits as commercial mailers. Even if they can’t afford to “pay to play”.
Though nominal, the fees associated with Sender Score Certified have kept many nonprofit organizations from seeking acceptance — despite the fact that there have never been licensing fees for nonprofits, even when the program first launched as Bonded Sender years ago. The perceived hassles of application time and effort are also now non-issues, since we shortened the application process for everyone when re-launching Bonded Sender as Sender Score Certified earlier this year. Sender Score Certified Nonprofit is a truly easy, virtually cost-free program.
By formalizing our Sender Score Certified Nonprofit program, we strive to raise awareness of the great benefits qualifying nonprofits receive:
– Increased delivery at more than 123,000 domains, including Hotmail/MSN and Roadrunner
– Higher email response rates, based on more email reaching the inbox
– More time to focus on content and strategy, with email deliverability being less of a challenge
We aim to give all nonprofits who can qualify the same benefits that their commercial counterparts enjoy — extra delivery assurance, though without the extra cost. More than twenty nonprofits currently use this program, and we hope that many more will soon join so they can reap the rewards of their solid email reputations and practices.
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About Matt Blumberg
Matt Blumberg founded Return Path in 1999 because he believed the world needed email to work better. Matt is passionate about enhancing the online relationship between email subscribers and marketers so that both sides of the equation benefit. It is with great pride that he has watched this initial creation grow to a company of more than 400 employees with the market leading brand, innovative products, and the email industry’s most renowned experts. Before Return Path, Matt ran marketing, product management, and the internet group for MovieFone, Inc. (later acquired by AOL). Prior to that he served as an associate with private equity firm General Atlantic Partners and was a consultant with Mercer Management Consulting. He holds a B.A. from Princeton University. You can learn much more about Matt by reading his email marketing and entrepreneurship blog Only Once – one of the first CEO blogs on the Internet. Last year he wrote a book, Startup CEO: A Field Guide to Scaling Up Your Business.