Doing Well by Doing Good
At Return Path, we feel strongly that companies can and should make the world a better place in several different ways. Certainly, many companies’ core businesses do that — just look at all the breakthroughs in medicine and social services over the years brought to market by private enterprises. But many companies, including Return Path, aren’t inherently “save the world” in nature (although some people in online marketing would have you believe that we are!), and those companies can still make a difference in the world in a few ways:
- Organize projects in the local community for their employees to help out/work at
- Allow employees to take a limited amount of paid time off for community service work
- Provide matching gift programs so employees’ donations are enhanced by the company
- Donate money or services to charitable organizations they believe in
As a relatively small company, we have to pick our battles here. We currently have a policy for the second bullet above that allows employees 3 days per year of paid time off for community service work. And today, we are announcing a comprehensive program for the last bullet above in association with the Accelerated Cure Project for Multiple Sclerosis. This choice was inspired by our long-time employee and friend Sophie Miller, who was diagnosed almost two years ago now with MS (and is doing great)!
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About Matt Blumberg
Matt Blumberg founded Return Path in 1999 because he believed the world needed email to work better. Matt is passionate about enhancing the online relationship between email subscribers and marketers so that both sides of the equation benefit. It is with great pride that he has watched this initial creation grow to a company of more than 400 employees with the market leading brand, innovative products, and the email industry’s most renowned experts. Before Return Path, Matt ran marketing, product management, and the internet group for MovieFone, Inc. (later acquired by AOL). Prior to that he served as an associate with private equity firm General Atlantic Partners and was a consultant with Mercer Management Consulting. He holds a B.A. from Princeton University. You can learn much more about Matt by reading his email marketing and entrepreneurship blog Only Once – one of the first CEO blogs on the Internet. Last year he wrote a book, Startup CEO: A Field Guide to Scaling Up Your Business.