Email 2020? Think Email 20/20 Instead [New eBook]

Posted by Patty Atwater on

Many marketers have been predicting Email 2020—what the email landscape will look four years from now. Sadly, there is no oracle that can correctly see into the future and a most of those predictions won’t stand the test of time.

Lack of a crystal ball aside, there is one tool available for you to begin preparing your company for the future—data.

By looking back on past results and analyzing current trends, you can use that data to prepare your company for what is coming.

To help businesses focus on the future, we created our latest ebook—Email 20/20: 20 Visionary Ideas to Furtureproof Your Program. In this ebook, we offer 20 ideas to futureproof your business. These concepts are centered around three themes:

  • Email Marketing in Focus: Incorporate data insights into your program to develop stronger, more meaningful relationships with subscribers.
  • 20/20 Isn’t Good Enough: Use data to uncover hidden vulnerabilities to anticipate and defend against attacks on your business.
  • Foresight is 20/20: Use data-driven insights to predict customer preferences and market trends and set your business to succeed in the future.

Download our ebook to use these visionary ideas to turn data into meaningful insights and position your brand for the future.


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About Patty Atwater

Patty Atwater is the Content Marketing Manager at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to new places, hanging out with friends, and continuing her mission to find the best guacamole in NYC. Connect with her on LinkedIn.

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