Email Best Practice #2: Keep Your Lists Clean

Posted by Mailbox Maven on

List hygiene issues are one of the top five factors that can lead directly to deliverability failures. Broadly speaking, list hygiene is a process of cleaning bad addresses off your list on a regular basis.

Bad addresses fall into three buckets – Unknown users, inactive addresses and spam traps. Read below to find out more about how to empty those buckets so you lists sparkle!

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