Email Best Practice #2: Keep Your Lists Clean

Posted by Mailbox Maven 

List hygiene issues are one of the top five factors that can lead directly to deliverability failures. Broadly speaking, list hygiene is a process of cleaning bad addresses off your list on a regular basis.

Bad addresses fall into three buckets – Unknown users, inactive addresses and spam traps. Read below to find out more about how to empty those buckets so you lists sparkle!

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