How is Email Affecting the Race to the White House?

Posted by Patty Atwater 

How does email help—or hurt—a political campaign? Andrea Bridges-Smith of PostUp, a Return Path program partner, sits down with our Sr. Director of Research, Tom Sather, to get the latest on how the race to the White House is playing out in the Inbox.

Download Post Up’s latest podcast Email Marketing’s Grave: Election Special to learn how Clinton and Trumps campaigns are navigating the email channel, including:

  • Which tactics both candidates are using
  • What problems both candidates have run into
  • And much more!

Looking for more election insight? Check out Email For President for campaign email metrics and browse through the election coverage on our blog.

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About Patty Atwater

Patty Atwater is the Content Marketing Manager at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to new places, hanging out with friends, and continuing her mission to find the best guacamole in NYC. Connect with her on LinkedIn.

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