Email for President: 2015 in Review

Posted by Kevin Kelleher 

The 2016 campaign season is already kicking into high gear. It’s hard to believe some have been at this for 10 months already—it was in March 2015 that Ted Cruz took to the stage at Liberty University to announce his campaign.

He’s still in the race, but of the original 22 Democratic and Republican candidates, only about a dozen remain. The Republican race has been entirely upended by the formidable presence (and inconceivable resilience) of one Donald J. Trump. On the other hand, the Democrats seem to be lying low, maybe waiting for the herd to thin before pouncing.

One thing is certain, both sides are focused on building an audience and communicating their messages, and email remains one of the most effective and least expensive means of accomplishing those goals. We have been closely tracking each candidate’s campaign from day one, so here is our 2015 year in review.

The rest of this article can be viewed on Target Marketing.
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About Kevin Kelleher

Kevin Kelleher manages Analyst Relations at Return Path. He keeps technology experts informed about all the exciting things Return Path is bringing to market. In his spare time, Kevin enjoys running and fencing. Connect with him at kevin.kelleher@returnpath.com

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