Email for President: New Interactive Tool Provides an Inside Look at Email Winners and Losers
We’ve written a lot lately about email and the 2016 US election. We’ve discussed the candidates’ different (email) campaign strategies and offered up insight into how their strategies are working.
As the November election rapidly approaches and the presidential race nears its final vote, we wanted to provide a closer look at the battle for the White House taking place in the email channel. To offer you a front row seat, we have launched a new interactive tool: Email for President.
Our new tool analyzes the email programs of the Republican and Democratic candidates and allows you to directly compare them across a variety of email metrics.
Try out our new tool to discover:
How the candidates’ subscriber lists have grown (and shrunk) over time
Whose subscribers are more engaged
Which candidate has the most email marked as spam
We can’t predict who’s going to win the election, but we believe email data can provide a fascinating look into what voters are thinking. Check out Email for President to see for yourself!
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About Jen Ribble
With more than 15 years of marketing and PR experience, Jen Ribble is passionate about the art of storytelling and the science of creating high quality, data-driven content. In her current role as Director of Public Relations for Return Path, Jen is responsible for elevating the company’s reputation in the marketplace, crafting engaging thought leadership content, enhancing customer relationships, and driving inbound leads. In her spare time, Jen is an aspiring chef and food lover, a movie fan, and a travel junkie.