In part one, I highlighted the impact that list size and deliverability have on subscriber engagement. In part two, I’ll discuss the remaining components of an effective email program: frequency and cadence.
Frequency is a delicate balance that marketers need to pay close attention to. Sending to many—or too few emails—can have negative consequences for your email program.
The rest of this post can be viewed on Marketing Land
Email data and deliverability expert Tom Sather has worked with top-tier brands to diagnose and solve inbox placement and sender reputation issues as a strategic consultant with Return Path. As the company’s senior director of research, Tom is a frequent speaker and writer on email marketing trends and technology. His most recent analysis of new inbox applications’ effects on consumer behavior was widely cited across leading business media outlets including the Financial Times, Ad Age, and Media Post.
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