Email + Social Marketer Spotlight: A Look at Pier 1 Imports

Posted by Stephanie Colleton 

This month we wanted to feature one retail marketer who’s embracing social and integrating it with their email program. In January, Pier 1 Imports sent an email campaign dedicated to promoting their new daily deal on Facebook.

Pier One Imports Email

One knock on this campaign is that it was not optimized for preview pane viewing or for viewing with images suppressed. The offer and call to action are at the bottom of the creative and can’t be seen at all when images are suppressed.

Then in February, they sent another email campaign focused on social. This time the email promoted a fan appreciation week. …

Read more about Pier One Imports Email + Social campaign on The Magill Report.

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About Stephanie Colleton

Stephanie began her digital marketing career 20 years ago with AOL followed by BMG Columbia House. She has been with Return Path for 11 years working with clients to optimize their email marketing programs by leveraging custom consulting and innovative AI solutions. Stephanie is based in New Jersey.

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