Everything You Ever Wanted to Know About Deliverability—and More! [New eBook]

Posted by Jen Ribble on

On the surface, deliverability is a pretty simple concept. It’s a measure of how successfully marketing campaigns reach the target subscribers’ inboxes. Easy, right?

But dig a little deeper, and you’ll realize that deliverability is incredibly complex. It involves dozens of factors, including domain and IP address reputation, list quality, spam complaints, authentication, subscriber engagement, blacklists, and more.

Understanding deliverability can mean the difference between success and failure for your email campaign. In our latest ebook, The Ultimate Guide to Email Deliverabilitywe’ll get down to the nitty-gritty of deliverability, including:

  • The history of spam and how spam filters work
  • How mailbox providers distinguish the good from the bad
  • Detailed explanations of all those factors that influence deliverability
  • Deliverability metrics and measurement
  • What every marketer can do to ensure their email campaigns land in the inbox

This new ebook providers answers to all your deliverability questions—even the ones you never thought to ask. Download The Ultimate Guide to Email Deliverability today!

 


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About Jen Ribble

With more than 15 years of marketing and PR experience, Jen Ribble is passionate about the art of storytelling and the science of creating high quality, data-driven content. In her current role as Director of Public Relations for Return Path, Jen is responsible for elevating the company’s reputation in the marketplace, crafting engaging thought leadership content, enhancing customer relationships, and driving inbound leads. In her spare time, Jen is an aspiring chef and food lover, a movie fan, and a travel junkie.

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