First Lesson for an Email Rock Star

Posted by Mailbox Maven on

Here’s your first lesson in becoming an Email Rock Star: Don’t just send good email. Send absolutely great email.

So what does that mean? It’s simple. Great email gets delivered straight to the inbox AND clicked once it reaches the subscriber. If you can master that formula, then you will build a loyal fan base of subscribers who come to all your events, purchase all your merchandise and tell the world how cool you are.

But this won’t happen overnight. Becoming an Email Rock Star takes practice. You have to experiment and test strategies to see what resonates most with your subscriber, starting with getting delivered. On average 20% of email never makes it to the inbox. That’s a huge percentage no matter how much email you send!

Therefore, you have to ask yourself three important questions before we go any further.

1) Did my email reach the inbox or get delivered to the junk or spam folder?
2) How many of my emails went missing in cyberspace?
3) Am I excluding undelivered email from my ROI calculations?

Can you answer these questions confidently? If not, that’s okay. We can find out the answer. If you know the answer, we can find a solution.

In the coming weeks, I’ll tell you more about how to solve for this problem. But if you can’t wait, schedule an evaluation with Return Path’s email experts. Tell them the Mailbox Maven sent you!


Popular this Month

 Video in Email: Is It Right For Your Business? (Part 1)

Video in Email: Is It Right For Your Business? (Part 1)

Video in email is nothing new. Marketers have been using some form of video...

Read More

 [New Research] Are These Hidden Metrics Harming Your Deliverability?

[New Research] Are These Hidden Metrics Harming Your Deliverability?

Reaching the inbox is not as simple as hitting send. Once a message is...

Read More

 What Job Is Your Subscriber Hiring Your Email To Do?

What Job Is Your Subscriber Hiring Your Email To Do?

Over the last 16 years, I’ve worked as a product manager, run product...

Read More

Author Image

About Mailbox Maven

Author Archive

Stay up to date

Enter your name and email address below to subscribe to our mailing list.

Your browser is out of date.
For a better Return Path experience, click a link below to get the latest version.